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Is Your Media Buying Strategy Missing the Mark?

Are your advertising efforts in Florida not yielding the anticipated return on investment (ROI)? Does your media buying approach seem to be stuck in a rut? It’s okay, you’re not the only one. Numerous businesses in your shoes grapple with ineffective media investments and low engagement rates.

Discovering a media buying strategy tailored to the Florida market can significantly transform your advertising approach, propelling improved business performance and customer engagement. With a media buying agency well-versed in the Florida landscape at your side, your business will adeptly navigate the intricate media terrain, ensuring your ad campaigns connect with the right audience at the right time – and in the right place.

Single Grain is a specialized media buying agency that excels in crafting cost-effective and ROI-focused media strategies for the Florida market, positioning your ads where they’ll have the greatest impact. Our team of media buying mavens is committed to delivering results-driven solutions that align with your brand’s distinct needs.

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Your Success is Our Mission

Single Grain, a media buying agency deeply rooted in Florida, is dedicated to propelling your campaigns to new heights. We take the time to understand your audience and your unique business needs, crafting a media buying strategy that encapsulates your brand’s message in a compelling way.

Our approach is driven by data, providing insights into the type of media that truly engages your audience. We pinpoint the optimal timing and venues, even within the dynamic Florida market. This information is used to craft a media plan that maximizes ROI. Our team is always on the ball, monitoring and fine-tuning your campaigns, making necessary adjustments to keep your brand in the spotlight.

We are results-oriented, helping you get the most out of your ad spend, ensuring your message reaches the right demographic. This drives conversions and significantly boosts your brand visibility.

Single Grain’s media buying services in Florida include:

  • Thorough media planning
  • Competitive market analysis tailored to Florida’s landscape
  • Expert negotiations and media buying
  • Tracking of campaign performance
  • Ongoing campaign optimization

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Will Google’s SGE AI Ruin Web Traffic?, Elon Musk’s AI Chatbot Grok, and The Dangers of Too Many AI Tools (AI Corner Dec 2023 Week 3)

In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the capabilities of various AI platforms, such as Grok, Chat GPT, and Bard, shedding light on their strengths and distinctions. Additionally, we delve into the significance of utilizing AI for identity layering and contextual marketing. Lastly, we advise against excessive reliance on AI tools and suggest prioritizing major platforms like Chat GPT and Bard for optimal results.

Learn More About The Work We’ve Done

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    107% Increase in Organic Traffic Through Content Marketing

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes a media buying agency unique from other marketing agencies?

    As a media buying agency, we are adept at procuring, strategizing, and negotiating advertising spaces across diverse media platforms. Our proficiency enables us to secure prime ad spots at the most economical prices. Unlike other marketing agencies that provide a wide array of services, our focus is solely on ensuring your message reaches the right audience, in the right place, and at the right time. Nestled in the vibrant media landscape of Florida, our team’s profound comprehension of the industry and robust connections with media outlets furnish us with the competitive edge to yield the best outcomes for your enterprise.

  • How is media buying different from typical marketing strategies?

    While conventional marketing approaches might encompass diverse endeavors such as crafting compelling content, optimizing for search engines, or managing social media platforms, media buying stands apart. It’s about making calculated investments in advertising slots that are most likely to captivate your target demographic. This is a niche skill that demands comprehensive market analysis, adept negotiation, and a profound grasp of evolving media landscapes. Nestled in the vibrant heart of Florida, our mission as a media buying agency is to amplify your return on investment. We achieve this by guaranteeing your advertisements resonate powerfully with your intended audience.

  • What are the best channels for media buying?

    Identifying the optimal channels for media buying is a task that hinges on your unique business goals and the demographics of your target market. Our Florida-based team harnesses a broad spectrum of media, spanning from time-honored channels such as television, radio, and print, to modern digital platforms like social media, search engines, and websites. Each campaign we undertake is distinct, and we apply our profound industry acumen and data-driven strategies to pinpoint the channels that will yield the highest returns for your enterprise. Bear in mind, the goal isn’t to have a presence on every platform, but rather to strategically position your brand where your audience is most engaged.

  • What budget should I set aside for effective media buying?

    When it comes to the budget for media buying, there’s a broad spectrum that is influenced by factors such as your business size, objectives, and the competitive environment, especially here in the dynamic Florida market. A universal solution simply doesn’t exist. That being said, our commitment lies in tailoring a strategy that not only aligns with your financial capacity but also promises significant ROI. Our goal is to ensure your media buying investment is strategically channeled to meet your unique business goals. Curious about how we can boost your brand’s visibility? Don’t hesitate to contact us for a complimentary consultation on how we can help your brand shine brighter in the Sunshine State.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Brand Exposure

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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Level Up Your Marketing Without Increasing Your Headcount

Amplify Brand Exposure