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Is Your Media Buying Strategy Missing the Mark?

Are your property advertising investments failing to translate into the expected return on investment (ROI)? Is your media buying strategy in desperate need of a revamp? Don’t worry, you’re not alone. Many real estate businesses just like yours struggle with ineffective media investments and low engagement rates.

Finding a tailor-made media buying strategy can dramatically reinvent your property advertising strategy, driving enhanced business performance and customer engagement. With the right media buying agency by your side, your real estate business will successfully traverse the complex media landscape, ensuring your property ads reach the right audience at the right time – and in the right place.

Single Grain is a specialized media buying agency that thrives in designing cost-effective and ROI-driven media strategies for the real estate industry, putting your property ads where they’ll make the most impact. Our team of media buying experts is dedicated to offering results-oriented solutions that match your real estate brand’s unique requirements.

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Your Success is Our Mission

Single Grain, a seasoned media buying agency, is dedicated to ensuring the triumph of your real estate advertising campaigns. Our strategy is built around comprehending your target market, evaluating your unique real estate business needs, and then crafting a media buying strategy that creatively encapsulates your property’s unique selling points.

With our data-driven approach, we provide insights into the type of media that resonates most with your potential property buyers, pinpointing the right timing and platform. We use this information to deliver an optimized media plan that ensures maximum ROI. With our constant monitoring and optimization efforts, we fine-tune your campaigns, making adjustments as required to keep your property listings in the spotlight.

We focus on delivering results, assist in maximizing your ad spend, ensuring your message reaches the intended homebuyers or investors, thereby driving inquiries and skyrocketing your property visibility.

Single Grain’s media buying services for the real estate industry include:

  • Comprehensive media planning
  • Competitive market analysis
  • Negotiations and media buying
  • Campaign performance tracking
  • Continuous campaign optimization

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

The future of marketing agencies, How to increase your agency’s value, & more

In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What makes a media buying agency unique from other marketing agencies?

    In the realm of real estate, the role of a media acquisition specialist mirrors that of a media buying agency in the advertising world. These specialists are adept at procuring, negotiating, and strategizing the use of various media platforms to showcase property listings. Their proficiency enables them to secure prime advertising slots at the most economical prices. While other real estate marketing services may offer a wide range of solutions, a media acquisition specialist concentrates solely on ensuring your property is seen by the right potential buyers, in the right location, at the right moment. Our team’s profound comprehension of the media landscape, coupled with our robust connections with media outlets, gives us a competitive edge in delivering the best possible outcomes for your real estate business.

  • How is media buying different from typical marketing strategies?

    Conventional real estate marketing methods may encompass diverse tactics such as crafting compelling property descriptions, optimizing for search engines, or managing social media presence. However, media buying stands apart as it involves the strategic acquisition of advertising slots where your potential property buyers or tenants are most likely to engage. This is a niche skill that demands comprehensive market analysis, adept negotiation, and a profound comprehension of evolving media patterns. As a media buying agency with a focus on real estate, our commitment is to optimize your return on investment by guaranteeing your property ads connect with your target audience in the most effective manner.

  • What are the best channels for media buying?

    The optimal avenues for media procurement are contingent on your unique real estate goals and the demographic you’re aiming to reach. Our squad capitalizes on a variety of media, spanning from conventional channels such as television, radio, and print, to digital platforms like social media, search engines, and websites. Each campaign is distinct, and we apply our comprehensive knowledge of the real estate market along with data-driven insights to pinpoint the most efficacious channels for your venture. Bear in mind, it’s not about omnipresence; it’s about being visible where your potential property buyers or tenants are.

  • What budget should I set aside for effective media buying?

    Allocating a budget for media buying in the real estate sector can significantly differ based on your firm’s scale, objectives, and the competitive market dynamics. It’s not a universal solution. Nonetheless, we’re committed to crafting a bespoke strategy that harmonizes with your financial resources, while driving a considerable return on investment. Our focus is to ensure that your media buying expenditure is strategically directed towards accomplishing your unique real estate objectives. Curious to explore further? Connect with us for a complimentary consultation on how we can amplify your property brand’s visibility.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Maximize Property Exposure

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Maximize Property Exposure