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Is Your Media Buying Strategy Missing the Mark?

Are your health awareness campaigns failing to translate into the expected return on investment (ROI)? Is your media buying strategy in desperate need of a revamp? Don’t worry, you’re not alone. Many healthcare providers just like yours struggle with ineffective media investments and low patient engagement rates.

Finding a tailor-made media buying strategy can dramatically reinvent your health awareness campaigns, driving enhanced patient engagement and improved health outcomes. With the right media buying agency by your side, your healthcare institution will successfully traverse the complex media landscape, ensuring your health messages reach the right patients at the right time – and in the right place.

Single Grain is a specialized media buying agency that thrives in designing cost-effective and ROI-driven media strategies for the health industry, putting your health awareness messages where they’ll make the most impact. Our team of media buying experts is dedicated to offering results-oriented solutions that match your healthcare institution’s unique requirements.


Your Success is Our Mission

Single Grain, a media buying agency, is dedicated to ensuring the success of your health-focused media buying campaigns. Our strategy is centered around understanding your target audience, evaluating your unique healthcare business needs, and then crafting a media buying strategy that creatively communicates your brand’s message in the health sector.

With our data-driven approach, we provide insights into the type of media that resonates most with your health-conscious audience, pinpointing the right timing and venue. We use this information to deliver an optimized media plan that ensures maximum ROI for your health brand. With our constant monitoring and optimization efforts, we fine-tune your campaigns, making adjustments as required to keep your health brand at the forefront.

We focus on delivering results, assist in maximizing your ad spend, ensuring your message reaches the intended demographic in the health industry, thereby driving conversions and skyrocketing your brand visibility.

Single Grain’s media buying services for the health industry include:

  • Comprehensive media planning
  • Competitive market analysis
  • Negotiations and media buying
  • Campaign performance tracking
  • Continuous campaign optimization

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

The future of marketing agencies, How to increase your agency’s value, & more

In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.

Learn More About The Work We’ve Done

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes a media buying agency unique from other marketing agencies?

    As a specialized agency in the health sector, we excel in procuring, strategizing, and negotiating advertising spaces across diverse media channels. Our proficiency enables us to obtain prime ad spots at the most economical prices. Unlike other marketing agencies that provide a wide array of services, our focus is solely on ensuring your health-related message reaches the appropriate audience, in the most suitable location, and at the most opportune moment. Our team’s profound comprehension of the media ecosystem, coupled with our robust connections with media entities, equips us with a competitive edge to yield the best outcomes for your health-focused business.

  • How is media buying different from typical marketing strategies?

    Conventional health promotion tactics may encompass various initiatives such as crafting health-conscious content, optimizing search engine visibility, or managing social media platforms. Media procurement, however, is about judiciously allocating resources to advertising slots where your intended demographic is most inclined to interact. This demands a unique expertise that combines market analysis, bargaining skills, and a comprehensive grasp of media patterns. Our mission as a media buying agency within the health industry is to amplify your investment returns by guaranteeing your health-focused ads resonate with your target audience in the most effective manner.

  • What are the best channels for media buying?

    The optimal avenues for media procurement hinge on your distinct health sector goals and the audience you aim to reach. Our team employs a diverse spectrum of media, from time-honored channels such as television, radio, and print, to modern digital platforms encompassing social media, search engines, and websites. Each campaign is singular, and we harness our profound knowledge of the health industry and analytical insights to pinpoint the most impactful channels for your organization. Bear in mind, the goal isn’t omnipresence; it’s about connecting where your audience is most engaged.

  • What budget should I set aside for effective media buying?

    The financial commitment for media buying within the health industry can fluctuate significantly, influenced by factors such as your organization’s scale, objectives, and the competitive environment. A universal solution simply doesn’t exist. Nevertheless, we’re committed to devising a tailored strategy that harmonizes with your fiscal capacity while generating a noteworthy return on investment. Our focus is to ensure your media buying expenditure is strategically directed towards accomplishing your specific health-related business goals. Curious about how this could work for you? We invite you to connect with us for a complimentary consultation on how we can help amplify your healthcare brand’s visibility.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Maximize Healthcare Exposure

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Maximize Healthcare Exposure