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Is Your Media Buying Strategy Missing the Mark?

Are your in-game advertising investments failing to translate into the expected return on investment (ROI)? Is your media buying strategy for your gaming platform in desperate need of a revamp? Don’t worry, you’re not alone. Many gaming businesses just like yours struggle with ineffective media investments and low player engagement rates.

Finding a tailor-made media buying strategy can dramatically reinvent your advertising strategy within the gaming industry, driving enhanced game performance and player engagement. With the right media buying agency specializing in gaming by your side, your business will successfully traverse the complex media landscape of the gaming world, ensuring your ad campaigns reach the right gamers at the right time – and in the right game.

Single Grain is a specialized media buying agency that thrives in designing cost-effective and ROI-driven media strategies for the gaming industry, putting your ads where they’ll make the most impact. Our team of media buying experts is dedicated to offering results-oriented solutions that match your gaming brand’s unique requirements.

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Your Success is Our Mission

Single Grain, a dedicated media buying agency, is committed to ensuring the success of your gaming media buying campaigns. Our strategy revolves around understanding your gaming audience, assessing your unique business needs, and then devising a media buying strategy that creatively captures your game’s unique narrative.

With our data-driven approach, we provide insights into the type of gaming media that resonates most with your audience, identifying the right timing and platform. We use this information to deliver an optimized media plan that ensures maximum ROI. With our constant monitoring and optimization efforts, we fine-tune your campaigns, making adjustments as required to keep your game in the spotlight.

We focus on delivering results, assist in maximizing your ad spend, ensuring your message reaches the intended gaming demographic, thereby driving conversions and skyrocketing your game’s visibility.

Single Grain’s media buying services for the gaming industry include:

  • Comprehensive media planning
  • Competitive market analysis
  • Negotiations and media buying
  • Campaign performance tracking
  • Continuous campaign optimization

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

The future of marketing agencies, How to increase your agency’s value, & more

In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.

Learn More About The Work We’ve Done

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    31.4K More Clicks and 3.08M More Impressions

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    Increasing Free Quote Submissions on Homepage by 95%

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    300% Increase in BOFU ROAS after switching to programmatic

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    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

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    54% Revenue Growth Year Over Year by Implementing Content Optimizations

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    268% Increase in Organic Traffic With AI-Driven SEO Strategy

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    +85% Increase in Branded Searches and +10% Increase in ROAS

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    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

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    454% Growth in Google Ads Revenue After Account Restructure.

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    +193% Increase in Monthly Sign Ups

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes a media buying agency unique from other marketing agencies?

    Agencies that focus on media buying are experts in securing, strategizing, and negotiating advertising space across diverse media channels. Their unique skill set enables them to acquire prime ad spots at the most economical prices. Unlike other marketing agencies that provide a wide array of services, a media buying agency’s primary goal is to ensure your gaming message reaches the intended audience, in the most suitable location, at the perfect moment. Our team’s profound knowledge of the media ecosystem, coupled with our robust ties with media platforms, equips us with a competitive edge to yield the best outcomes for your gaming business.

  • How is media buying different from typical marketing strategies?

    Classic promotional tactics in the gaming industry may encompass various activities such as game content development, search engine optimization, or managing gaming community networks. Media buying, however, is all about the tactical acquisition of advertising slots where your gamer audience is most likely to interact. This is a niche expertise that demands comprehensive market analysis, bargaining prowess, and a profound grasp of media consumption patterns within the gaming sphere. Our mission as a media buying agency is to amplify your return on investment by guaranteeing your advertisements connect with your intended gamer audience in the most resonating manner.

  • What are the best channels for media buying?

    The most effective avenues for media acquisition hinge on your distinct gaming objectives and player demographics. Our team employs a variety of media, from classic channels like television, radio, and print, to digital platforms such as social media, search engines, and gaming websites. Each campaign is bespoke, and we apply our comprehensive knowledge of the gaming industry and data-informed strategies to pinpoint the most impactful channels for your enterprise. Keep in mind, it’s not about omnipresence; it’s about being where your gamers are.

  • What budget should I set aside for effective media buying?

    The financial commitment for media buying in the gaming industry can fluctuate significantly, influenced by factors such as the scale of your gaming enterprise, your ambitions, and the competitive environment. It’s not a case of one strategy fitting all scenarios. However, we’re committed to devising a tailored plan that harmonizes with your fiscal resources while driving a robust ROI. Our focus is to ensure your media buying investment is strategically directed towards accomplishing your unique gaming business goals. Curious about how this could work for you? We invite you to connect with us for a complimentary consultation on how we can amplify your game’s visibility.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Game Visibility

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Elevate Game Visibility