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Is Your Media Buying Strategy Missing the Mark?

Are your advertising investments not yielding the anticipated return on investment (ROI) in the fast-paced FinTech landscape? Is your media buying strategy in dire need of a refresh? Don’t fret, you’re not alone. Many FinTech firms just like yours grapple with ineffective media investments and low engagement rates.

Discovering a bespoke media buying strategy can dramatically revolutionize your advertising approach, propelling enhanced business performance and customer engagement in the FinTech sector. With the right media buying agency at your helm, your firm will successfully navigate the intricate media terrain, ensuring your ad campaigns reach the right audience at the right time – and in the right place.

Single Grain is a specialized media buying agency that excels in crafting cost-effective and ROI-driven media strategies, positioning your ads where they’ll make the most impact in the FinTech world. Our team of media buying maestros is committed to delivering results-oriented solutions that align with your brand’s unique requirements in the FinTech industry.

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Your Success is Our Mission

Single Grain, a seasoned media buying agency, is dedicated to ensuring the success of your FinTech media buying campaigns. Our strategy is built around understanding your tech-savvy audience, evaluating your unique financial technology needs, and then crafting a media buying strategy that innovatively encapsulates your brand’s message.

With our data-driven approach, we provide insights into the type of media that resonates most with your FinTech audience, pinpointing the right timing and platform. We use this information to deliver an optimized media plan that ensures maximum ROI. With our constant monitoring and optimization efforts, we fine-tune your campaigns, making adjustments as required to keep your brand at the forefront of the FinTech industry.

We focus on delivering results, assist in maximizing your ad spend, ensuring your message reaches the intended demographic in the FinTech space, thereby driving conversions and skyrocketing your brand visibility.

Single Grain’s media buying services for the FinTech industry include:

  • Comprehensive media planning
  • Competitive market analysis
  • Negotiations and media buying
  • Campaign performance tracking
  • Continuous campaign optimization

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

The future of marketing agencies, How to increase your agency’s value, & more

In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.

Learn More About The Work We’ve Done

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes a media buying agency unique from other marketing agencies?

    In the FinTech industry, media buying agencies are experts in procuring, bargaining, and planning advertising real estate across diverse media channels. Their proficiency enables them to attain prime advertising spots at the most economical prices. Unlike other marketing agencies that provide a wide array of services, a media buying agency in the FinTech sector concentrates exclusively on ensuring your message reaches the appropriate audience, in the most suitable location, at the most opportune moment. Our team’s profound comprehension of the media terrain and robust connections with media platforms equip us with the competitive edge to yield the best outcomes for your business.

  • How is media buying different from typical marketing strategies?

    Classic financial marketing tactics may encompass diverse initiatives such as content development, search engine optimization, or social media oversight. However, media purchasing presents a unique approach, concentrating on the tactical acquisition of advertising slots where your target market is most inclined to interact. This is a niche expertise demanding comprehensive market analysis, bargaining prowess, and a profound grasp of media patterns. As a FinTech firm, our primary objective is to amplify your investment returns by guaranteeing your promotional materials connect with your intended audience in the most resonating manner.

  • What are the best channels for media buying?

    Identifying the optimal channels for media procurement hinges on your unique FinTech objectives and your intended audience. Our squad harnesses a variety of media, from classic avenues such as television, radio, and print, to contemporary digital platforms like social media, search engines, and websites. Each campaign is distinct, and we employ our vast industry acumen and analytics-based findings to cherry-pick the most potent channels for your FinTech enterprise. Bear in mind, the goal isn’t omnipresence; it’s about making a mark where your audience resides.

  • What budget should I set aside for effective media buying?

    The financial commitment for media buying, particularly in the dynamic FinTech sector, can fluctuate significantly based on your enterprise’s scale, objectives, and the competitive environment. It’s not a matter of one solution fits all. Nevertheless, we’re committed to devising a tailored strategy that harmonizes with your fiscal capacity while yielding a significant return on investment. Our focus is to ensure your media buying expenditure is strategically directed towards accomplishing your unique business goals. Intrigued about learning more? We invite you to connect with us for a complimentary consultation on how we can help amplify your brand’s visibility.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify FinTech Exposure

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Amplify FinTech Exposure