Are your advertising efforts in Orange County not yielding the anticipated return on investment (ROI)? Does your media buying approach require a significant overhaul? It’s okay, you’re not alone. Numerous businesses in your shoes grapple with ineffective media investments and low engagement rates.
Discovering a bespoke media buying strategy can dramatically transform your advertising approach, propelling improved business performance and customer engagement. With the right media buying agency familiar with the Orange County market, your business will adeptly navigate the intricate media terrain, ensuring your ad campaigns connect with the right audience at the right time – and in the right place.
Single Grain is a specialized media buying agency that excels in crafting cost-effective and ROI-focused media strategies, positioning your ads where they’ll generate the most impact. Our team of media buying experts is committed to delivering results-driven solutions that align with your brand’s unique needs in the Orange County landscape.
At Single Grain, we’re dedicated to the success of your media buying campaigns right here in Orange County. Our strategy is built on a deep understanding of your audience, a thorough assessment of your unique business needs, and the development of a media buying strategy that creatively communicates your brand’s message.
Our data-driven approach allows us to provide insights into the type of media that resonates most with your Orange County audience. We identify the optimal timing and venues, using this information to craft a media plan that ensures maximum ROI. Through constant monitoring and optimization, we fine-tune your campaigns, making necessary adjustments to keep your brand in the spotlight.
We’re focused on delivering results, helping you maximize your ad spend, ensuring your message reaches the intended demographic, driving conversions, and boosting your brand visibility in the competitive Orange County market.
Single Grain’s media buying services in Orange County include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
A media buying agency specializes in purchasing advertising space for clients, either through traditional deals or real-time bidding methods. Their responsibility ends after securing the ad space.
Media buying agencies make money by taking a percentage, typically around 15%, of the total amount that clients spend on media campaigns. For example, if a client spends $20,000 on advertising, the agency would earn $3,000 as its fee.
How much should you pay a media buyer? On average, a media buyer earns around $66,662 annually, with total potential compensation reaching $80,248 per year.
To become a media buyer, start by earning a bachelor's degree in marketing, advertising, or a related field. Begin your career in entry-level roles like media coordinator or assistant to gain experience in media planning and buying.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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