Maximize Enrollment Numbers with Single Grain's Education-Focused Media Buying

We help online education providers reach ideal students where they actually spend time—from Google and Meta to TikTok, YouTube and programmatic channels. Our data-driven approach delivers qualified leads that convert to enrollments at lower acquisition costs.
Why Your Education Brand Needs Strategic Media Buying

The online education market is projected to reach $325 billion by 2025, making it more competitive than ever to capture student attention and enrollment dollars.

At Single Grain, we help education providers stand out across all the platforms where potential students are making decisions:

Multi-Platform Visibility
Search, Social, Video, Display, and AI-Powered Channels
Education-Specific Targeting
Segmentation by degree interest, career goals, and learning preferences
Performance Analytics
Cost per inquiry, enrollment, and lifetime value tracking
Budget Optimization
Strategic allocation based on platform performance and student journey
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How We Help You Acquire Students More Efficiently
We don't just place ads and hope for the best. Our team builds comprehensive media strategies that connect with potential students at every stage of their decision-making process, from awareness to enrollment.
Audience Research & Segmentation
We identify your ideal student personas and analyze their online behaviors. Our team maps out exactly where your prospective students spend time online, what content they consume, and which messages resonate most at different stages of their enrollment journey.
Channel Strategy Development
Based on data and education market benchmarks, we create a customized media mix that maximizes your budget. With average higher education costs per inquiry at $140 and cost per student at $2,849, we prioritize channels that deliver the best ROI for your specific programs.
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Creative & Message Optimization
We develop and test ad creative that speaks directly to student goals and pain points. With 81% of Gen Z appreciating personalized ads, we craft messaging that highlights your program benefits in ways that connect emotionally and drive action.
Campaign Execution & Monitoring
Our experts implement campaigns across platforms, continuously monitoring performance metrics. We leverage AI-driven tools like Performance Max campaigns, which have proven to drive lower cost-per-application for education clients compared to traditional campaigns.
Conversion Path Refinement
We don't just drive traffic—we optimize the entire student acquisition funnel. From landing page improvements to form simplification and follow-up sequences, we ensure more inquiries convert to applications and enrollments.
Our Services
Our education-focused media buying services help you attract qualified prospective students, convert them into applicants, and turn those applicants into enrolled students.
Paid Search Management
Social Media Advertising
Programmatic Display
Video Campaign Management
Analytics & Attribution
Conversion Rate Optimization
Strategic Consultation
Keyword research for education terms Program-specific ad creation Bid management for peak enrollment periods Google & Bing optimization CPC reduction strategies Search term analysis Landing page alignment
Facebook/Instagram campaigns LinkedIn for professional programs TikTok for Gen Z recruitment YouTube pre-roll & discovery ads Custom audience development
Behavioral targeting Educational content retargeting Competitor conquest campaigns Contextual placements Native advertising integration
YouTube optimization Connected TV placements Short-form video development Video remarketing Analytics & attribution
Multi-touch attribution modeling Enrollment journey tracking Cost per inquiry monitoring Cost per enrollment calculation ROI analysis by program
Landing page testing Form optimization Call-to-action refinement Mobile experience improvement Lead nurturing integration
Quarterly performance reviews Budget allocation guidance Competitive analysis Enrollment cycle planning Growth strategy development
The Single Grain Difference: What Makes Us Your Ideal Education Media Partner
Education Industry Expertise
We understand the unique challenges of marketing online education programs. From longer decision cycles to program-specific messaging, our team knows what works for driving qualified student inquiries that convert to enrollments.
Full-Funnel Approach
We don't just focus on top-of-funnel awareness. Our campaigns nurture prospects through the entire student journey—from initial program discovery to application submission and enrollment confirmation.
Data-Driven Optimization
With education-specific benchmarks and performance tracking, we make decisions based on actual results. This approach has helped our clients achieve cost per inquiry rates 30% below industry averages.
Transparent Performance Reporting
You'll always know exactly how your campaigns are performing. Our custom dashboards show the metrics that matter most to education marketers—from cost per lead to application completion rates and enrolled student acquisition costs.
Ready to Transform Your Student Acquisition?
Stop wasting budget on generic media strategies. Your education programs deserve specialized media buying that understands the unique challenges of student recruitment. While your competitors struggle with rising acquisition costs, we'll help you implement targeted campaigns that connect with ideal students across multiple platforms, driving quality inquiries that convert to enrollments at lower costs.
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