Maximize Enrollment Numbers with Single Grain's Education-Focused Media Buying

We help your educational institution reach ideal prospective students where they actually spend time—across digital channels, social platforms, and video networks. Our data-driven media buying strategies deliver measurable increases in quality inquiries and enrollments.
Why Your Institution Needs Expert Media Buying

The education marketing landscape has transformed dramatically. With rising costs per inquiry and fierce competition for student attention, generic advertising approaches no longer work.

At Single Grain, we specialize in education media buying that drives real results:

Multi-Platform Targeting
Search, Social, Display, Video, Mobile, Email
Full-Funnel Strategy
Awareness, Consideration, Application, Enrollment
AI-Powered Optimization
Performance Max, Automated Bidding, Predictive Analytics
Student-Centric Approach
Persona Development, Journey Mapping, Personalized Messaging
Ready to attract better prospective students?
Let's Talk
How We Help You Achieve Enrollment Goals
We don't just place ads and hope for results. Our team builds comprehensive media strategies that connect with your ideal students at every stage of their decision journey.
Analyze Your Student Acquisition Funnel
We examine your current recruitment process, identifying exactly where prospects drop off and opportunities to improve. By benchmarking your cost per inquiry ($140 industry average) and cost per enrollment ($2,849 average), we find immediate opportunities to improve performance.
Develop Detailed Student Personas
We research what actually motivates your target students—their questions, concerns, and decision factors. This allows us to create highly relevant messaging that resonates with different segments, from undergraduates ($128 CPI) to graduate students ($157 CPI) to non-credit seekers ($51 CPI).
Ready to outperform your competition?
Get Started
Build Multi-Channel Media Strategies
We create integrated campaigns across search, social, display, and video platforms, emphasizing high-performing formats like short-form video content. Our approach ensures your institution appears wherever prospective students research their educational options.
Implement AI-Driven Optimization
We leverage advanced AI tools and automation to continuously improve targeting and reduce acquisition costs. This includes Google's Performance Max campaigns, smart bidding strategies, and personalized ad experiences that boost engagement by up to 81%.
Measure What Matters
We track the metrics that directly impact enrollment goals—not just clicks and impressions. Our custom reporting dashboards show exactly how media spend translates to inquiries, applications, and enrollments, with transparent ROI measurement.
Our Services
Our education-focused media buying services help you attract more qualified prospects, convert them into applicants, and turn those applicants into enrolled students.
Strategic Media Planning
Paid Search Management
Social Media Advertising
Video Advertising
Programmatic Display
Analytics & Attribution
AI & Automation Implementation
Budget allocation across channels Competitive analysis Audience targeting strategy Campaign calendar development Enrollment goal alignment Demographic targeting Program-specific strategies
Google & Bing campaign management Program-specific keyword strategies Ad copy optimization Landing page alignment Quality score improvement
Platform-specific creative development Video-first campaign strategies Instagram & TikTok optimization Student testimonial amplification Parent-targeted campaigns
YouTube campaign management Short-form video production Connected TV advertising Student success story creation Virtual tour promotion
Behavioral targeting Contextual advertising Retargeting campaigns Mobile-first creative Brand safety measures
Multi-touch attribution modeling CRM integration Enrollment tracking Cost-per-inquiry analysis ROI reporting
Performance Max setup Automated bidding strategies Dynamic creative optimization Chatbot integration Predictive analytics deployment
The Single Grain Difference: What a Great Education Media Buying Partner Looks Like
We Understand Education Marketing
Our team specializes in education marketing with deep knowledge of program-specific challenges, enrollment cycles, and student decision factors. We know the difference between marketing undergraduate programs ($1,505 cost per enrollment) versus graduate programs ($3,804 CPE).
We Focus on Measurable Outcomes
While only 47% of higher ed marketers report satisfaction with campaign performance, our clients achieve clear ROI. We track the full funnel from first click through enrollment, tying media spend directly to student acquisition costs.
We Leverage AI & Automation
We implement cutting-edge AI tools that dramatically improve targeting precision and reduce costs. Our automation systems create personalized ad experiences at scale, addressing the 81% of Gen Z students who prefer personalized marketing.
We Build Mobile-First Experiences
Knowing that today's students research and apply primarily on mobile devices, we design every campaign for mobile optimization. From ad creative to landing pages, we ensure seamless mobile experiences that drive higher conversion rates.
Ready to Transform Your Student Recruitment?
Stop wasting budget on ineffective, generic marketing approaches. Your prospective students are on YouTube, TikTok, Instagram, and across the digital landscape. While your competitors struggle with rising costs and falling conversion rates, we'll help you implement data-driven media buying strategies that lower your cost per enrollment while increasing quality applications.
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies. Find out more.