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Revolutionizing SEO with Keyword Research

Is your SaaS solution struggling to stand out in the saturated digital market? Are your SEO efforts not yielding the anticipated outcomes?

Without proper keyword research, your content can easily vanish in the vast expanse of search engine results, failing to connect with your ideal customers. This not only undermines your investment in SEO, but also hampers your user acquisition and ROI.

Keyword research is a crucial component of a successful SEO strategy for any SaaS business. It involves identifying the terms and phrases your potential users employ while searching for software solutions similar to yours. By optimizing your content around these keywords, you can enhance visibility, attract quality traffic, and boost user sign-ups.

Single Grain is proficient in strategic keyword research, empowering your SaaS solution to gain a competitive edge in the digital landscape. We understand the need for precise and meticulous keyword research and leverage our expertise to amplify your SEO efforts.


Single Grain's Proficiency in Keyword Research

At Single Grain, we believe that a deep understanding of your SaaS audience and the software industry is crucial for effective keyword research. That’s why we start off by learning about your SaaS business, industry trends, competition, and target audience. This provides us with crucial insights that steer our keyword research process.

We then scrutinize these insights using advanced keyword research tools and techniques. Our experts cherry-pick the most optimal keywords that align with your SEO strategy, and seamlessly incorporate these into your website content, metadata, and ads, ensuring they resonate with your software-as-a-service audience.

But we don’t stop there. Our team consistently monitors keyword performance in the SaaS market, providing you with regular updates while tweaking strategies when necessary to help your software solution stay ahead.

With Single Grain’s keyword research services, you are assured:

  • Comprehensive business, competitor, and audience analysis
  • Effective long-tail & LSI keyword research
  • Content optimization for selected keywords
  • Regular keyword performance monitoring
  • Strategic keyword adjustment for sustained SEO success

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

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Frequently Asked Questions

And We Have The Answers

  • How can keyword research services boost my business's online presence?

    In the realm of SaaS, keyword research services play a pivotal role in fine-tuning your website and content for search engine optimization. By pinpointing the most pertinent and sought-after keywords within your specific market, your SaaS enterprise can craft targeted content that secures a higher ranking on search engines. This strategy not only amplifies your online presence but also draws in more qualified leads who hold a genuine interest in your software solutions. Bear in mind, the goal isn’t merely to increase site traffic, but to attract the right kind of visitors who are likely to convert into customers.

  • What sets your keyword research services apart from others?

    Our squad doesn’t merely supply an assortment of trending keywords; we delve beyond the surface. We scrutinize the SaaS landscape, comprehend your ideal clientele and their online search behaviors, and examine your competitors. From this, we cultivate an all-encompassing keyword blueprint that aligns with your unique business objectives. Moreover, we persistently track keyword efficacy, fine-tuning and modifying your blueprint to stay abreast of market shifts and alterations in search engine formulae.

  • Why should I invest in professional keyword research services instead of doing it myself?

    Unraveling the intricacies of keyword research isn’t merely about inputting terms into a software and deploying the findings. It demands a profound comprehension of your prospective customers, their browsing tendencies, and the mechanics of search engines. This process is time-consuming, a resource that many SaaS business proprietors often find scarce. By entrusting our proficient team, you can concentrate on your core competency – managing your SaaS enterprise – while we guarantee your content is primed for triumph.

  • How long does it take to see results from keyword research services?

    The duration to witness outcomes fluctuates depending on numerous elements, such as the intensity of competition in your SaaS market and the existing condition of your website’s SEO. Nevertheless, with a meticulously planned keyword approach, you can begin to observe advancements in your search engine positions within a quarter or so. Bear in mind, SEO is a marathon, not a sprint, but the rewards are undoubtedly worth the patience. Commit now, and enjoy the dividends in the future.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate SaaS SEO

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth


Level Up Your Marketing Without Increasing Your Headcount

Elevate SaaS SEO