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Maximizing Your Brand's Reach with Influencer Marketing

Have you been questioning the effectiveness of your influencer marketing efforts in the real estate sector? More followers, yet lower than expected engagement volume, perhaps?

With the rapid boom in the digital world, influencer marketing has become a jumbled space. Algorithms are ever-changing, fake followers are rampant, and tracking return on investment is complex. Yet, despite these challenges, influencer marketing continues to be an incredibly effective tool when done correctly, even in the competitive real estate landscape.

The first step towards success lies in choosing the right approach. In order to achieve a high return, targeted influencer marketing is vital. That’s where Single Grain steps in.

We take into account your brand identity and marketing goals to customize an influencer marketing strategy tailored just for you. We ease the burden of vetting, negotiating with influencers, and meticulously tracking each campaign’s performance. With Single Grain, your messaging is sure to hit the mark, and your return on investment can dramatically improve. We understand the unique challenges of the real estate market and are here to help you navigate them.


High ROI Influencer Marketing by Single Grain

At Single Grain, we harness the power of data and cutting-edge technologies to ensure your real estate brand reaps the full benefits of our influencer marketing campaigns. By meticulously vetting potential influencers, we ensure your properties and services are promoted by credible personalities who resonate with your target audience of home buyers, sellers, and investors.

Our strategy doesn’t just stop at influencer selection. We apply proven methodologies to craft winning tactics that drive significant growth in your real estate business. Our meticulous attention to detail ensures each aspect of the campaign aligns with your brand voice and is optimized for maximum engagement in the property market.

With Single Grain’s expertise, your real estate brand gains exposure to a larger and more targeted audience. The result? Increased brand visibility, stronger brand loyalty, and boosted conversion rates leading to more property sales and rentals.

To ensure your success in the competitive real estate market, Single Grain’s Influencer Marketing services include:

  • Influencer Discovery and Vetting
  • Campaign Creation and Management
  • Strategy Development
  • ROI Tracking
  • Content Collaboration
  • Audience Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Influencer Causes 80% Stock Drop of a $5.7B Company

Neil and Eric discuss influencer marketing's impact on the stock market, using Oprah's influence on Weight Watchers and a negative review affecting Fisker's stock as examples. They touch on the challenges media companies face, notably Vice's bankruptcy, and emphasize the need for innovation in marketing. They explore using private data and AI for trend identification, updating content for better SEO, and Semrush's effective SEO strategy. The conversation highlights the importance of influencer opinions, continual innovation, and adaptability in marketing for business success.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What sets your influencer marketing services apart from others?

    Our services in the realm of influencer marketing are a harmonious fusion of creative ingenuity and data-informed tactics. Beyond just pinpointing the perfect influencers for your real estate brand, we painstakingly design campaigns that echo your brand’s core values and speak directly to your target demographic. Our team remains at the forefront of the ever-evolving influencer marketing landscape, guaranteeing your strategy is always current and impactful. We merge groundbreaking methods with meticulous analytics to execute campaigns that genuinely connect with your audience and lead to successful conversions.

  • How does influencer marketing differ from traditional advertising?

    Conventional real estate advertising casts a wide net, aiming to attract a diverse range of potential buyers and sellers. However, leveraging influencer marketing services presents a more focused strategy. By partnering with influencers who have established a robust rapport with their followers, real estate agencies can engage particular demographics in a more genuine, relatable manner. This approach often results in increased interaction rates, as endorsements from respected influencers can hold more sway than traditional property listings or advertisements.

  • Which social platforms work best for influencer marketing?

    The optimal platform for your property marketing campaign hinges on your real estate brand, the type of property, and your prospective buyers or tenants. While Instagram is favored for its visual appeal and high user interaction, platforms like YouTube, TikTok, and especially LinkedIn can be highly effective, depending on your objectives. Our team will guide you in pinpointing the most suitable platform for your influencer marketing services, utilizing data and industry insights to guarantee the broadest exposure and engagement for your properties.

  • How much should I budget for influencer marketing services?

    The ideal financial plan for leveraging influencer marketing services in the real estate sector fluctuates based on your objectives, the scale of your business, and the influencers you aspire to collaborate with. We offer customized strategies, recommending budget distributions that guarantee impactful visibility and interaction with your prospective property buyers or investors. Regardless of whether you’re a burgeoning real estate agency or a well-established property firm, our commitment is to deliver influencer marketing solutions that yield a significant return on your investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Property Exposure

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Amplify Property Exposure