“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Maximizing Your Brand's Reach with Influencer Marketing
Have you been questioning the effectiveness of your influencer marketing efforts in the hospitality industry? More followers, yet lower than expected guest bookings, perhaps?
With the rapid boom in the digital world, influencer marketing has become a jumbled space. Algorithms are ever-changing, fake followers are rampant, and tracking return on investment is complex. Yet, despite these challenges, influencer marketing continues to be an incredibly effective tool when done correctly, especially in the hotel industry.
The first step towards success lies in choosing the right approach. In order to achieve a high return, targeted influencer marketing is vital. That’s where Single Grain steps in.
We take into account your hotel’s unique charm and marketing goals to customize an influencer marketing strategy tailored just for you. We ease the burden of vetting, negotiating with influencers, and meticulously tracking each campaign’s performance. With Single Grain, your messaging is sure to hit the mark, and your return on investment can dramatically improve, leading to increased guest bookings and a thriving hotel business.
High ROI Influencer Marketing by Single Grain
At Single Grain, we harness the power of data and cutting-edge technologies to ensure your hotel reaps the full benefits of our influencer marketing campaigns. By meticulously selecting influencers, we ensure your hotel brand is represented by credible personalities who resonate with your target audience of travelers and vacationers.
Our strategy doesn’t just stop at selection. We apply proven methodologies to craft winning tactics that drive significant growth in bookings and guest loyalty. Our attention to detail ensures each aspect of the campaign aligns with your hotel’s unique voice and is optimized for maximum guest engagement.
With Single Grain’s expertise, your hotel gains exposure to a larger and more targeted audience of potential guests. The result? Increased brand awareness, stronger guest loyalty, and boosted reservation rates.
To ensure your success, Single Grain’s Influencer Marketing services for the hotel industry include:
- Influencer Discovery and Vetting
- Campaign Creation and Management
- Strategy Development
- ROI Tracking
- Content Collaboration
- Audience Analysis
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Diving Deeper on the LinkedIn UGC Strategy #2606
In this episode, we discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Boosts Organic Search Results & Visibility with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Their Cost Per MQL by 72.49% with Single Grain
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454% growth in Google Ads revenue after account restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure
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107% Increase in Organic Traffic Through Content Marketing
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What sets your influencer marketing services apart from others?
Our influencer marketing solutions, tailored specifically for the hotel industry, fuse artistic ingenuity with data-informed strategies. Beyond just pinpointing the perfect influencers to represent your hospitality brand, we meticulously orchestrate campaigns that harmonize with your brand’s philosophy and desired guest demographic. Our team remains vigilant about the latest trends in influencer marketing, ensuring your strategy is always contemporary and pertinent. We merge inventive tactics with meticulous analytics to execute campaigns that genuinely connect with your audience and inspire bookings.
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How does influencer marketing differ from traditional advertising?
Conventional hospitality promotions often cast a wide net, attempting to engage a vast consumer base. However, influencer marketing services offer a more refined strategy. By partnering with influencers who have cultivated a deep rapport with their followers, hotels can connect with distinct guest demographics in a more genuine, credible manner. This approach often results in elevated engagement levels, as endorsements from esteemed influencers can be more compelling than traditional hotel advertisements.
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Which social platforms work best for influencer marketing?
The most suitable platform for your hotel’s influencer marketing services hinges on your brand’s unique identity, the experiences you offer, and the demographic you aim to reach. Instagram, with its visually appealing interface and high user interaction, is often a favored choice. However, platforms like YouTube, TikTok, and even LinkedIn can be equally effective, contingent on your specific objectives. Our team is committed to pinpointing the optimal platform for your hotel’s influencer marketing campaign, utilizing data-driven insights to guarantee extensive exposure and engagement.
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How much should I budget for influencer marketing services?
The ideal financial plan for leveraging influencer marketing services in the hotel industry is not a one-size-fits-all solution. It’s contingent on your specific objectives, the scale of your hotel business, and the influencers you’re considering for collaboration. We craft bespoke strategies, recommending budgetary considerations that guarantee impactful visibility and interaction with your desired guest demographic. Regardless of whether you’re a boutique hotel just opening its doors or a well-established hotel chain, our aim is to deliver influencer marketing strategies that yield a significant return on your investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
