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Maximizing Your Brand's Reach with Influencer Marketing

Have you been questioning the effectiveness of your gaming influencer marketing efforts? More followers, yet lower than expected engagement volume, perhaps?

With the rapid expansion of the gaming industry and the digital world, influencer marketing has become a maze. Algorithms are as unpredictable as a game of Tetris, fake followers are as rampant as NPCs, and tracking return on investment is as complex as a multi-level game strategy. Yet, despite these challenges, influencer marketing continues to be an incredibly effective power-up when done correctly.

The first step towards victory lies in choosing the right strategy. In order to achieve a high score, targeted gaming influencer marketing is vital. That’s where Single Grain steps in.

We take into account your game’s unique identity and marketing goals to customize an influencer marketing strategy tailored just for you. We ease the burden of vetting, negotiating with influencers, and meticulously tracking each campaign’s performance, just like a well-programmed AI assistant in a game. With Single Grain, your messaging is sure to hit the mark, and your return on investment can level up dramatically.

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High ROI Influencer Marketing by Single Grain

At Single Grain, we harness the power of data and cutting-edge technologies to ensure your gaming brand reaps the full benefits of our influencer marketing campaigns. By meticulously selecting potential gaming influencers, we ensure your brand is championed by credible personalities who truly connect with your gaming community.

Our strategy doesn’t merely end at selection. We employ proven methodologies to craft winning tactics that drive significant growth in the gaming sphere. Our meticulous attention to detail ensures each facet of the campaign aligns with your brand’s unique gaming voice and is optimized for maximum player engagement.

With Single Grain’s expertise, your gaming brand gains exposure to a larger and more targeted audience of gamers. The result? Amplified brand recognition, fortified player loyalty, and skyrocketed conversion rates.

To ensure your success in the gaming industry, Single Grain’s Influencer Marketing services include:

  • Influencer Discovery and Vetting
  • Campaign Creation and Management
  • Strategy Development
  • ROI Tracking
  • Content Collaboration
  • Audience Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Influencer Causes 80% Stock Drop of a $5.7B Company

Neil and Eric discuss influencer marketing's effect on stocks, citing Oprah's impact on Weight Watchers and Marques Brownlee's review affecting Fisker. They analyze Vice media's bankruptcy, highlighting challenges in media sustainability. They emphasize experimentation, adaptation, and innovation, with Neil outlining the role of private data and AI in spotting trends. Eric shares Semrush's SEO strategies, showcasing the importance of innovation and strategic content update for business success in a rapidly changing marketing landscape.

Learn More About The Work We’ve Done

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    Increasing Free Quote Submissions on Homepage by 95%

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    268% Increase in Organic Traffic With AI-Driven SEO Strategy

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    Increases Post Engagement Rate by 400% with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

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    Spend and Leads Increased While Earning a More Efficient CPA

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    54% Revenue Growth Year Over Year by Implementing Content Optimizations

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    300% Increase in BOFU ROAS after switching to programmatic

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    +85% Increase in Branded Searches and +10% Increase in ROAS

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

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    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets your influencer marketing services apart from others?

    Our influencer marketing services, tailored for the gaming industry, strike a balance between imaginative ingenuity and data-informed tactics. Beyond just pinpointing the perfect gaming influencers for your brand, we craft campaigns with meticulous precision that harmonize with your brand’s identity and the gaming community you aim to reach. Our team remains abreast of the ever-evolving landscape of influencer marketing within gaming, guaranteeing your strategy is current and impactful. We merge pioneering strategies with detailed analytics to execute campaigns that genuinely connect with your audience and drive conversions.

  • How does influencer marketing differ from traditional advertising?

    Classic promotional strategies in the gaming industry cast a wide net in the hopes of engaging a vast consumer base. However, influencer marketing services offer a more precise tactic. By partnering with gaming influencers who have built a robust rapport with their followers, gaming brands can interact with specific gaming communities in a more genuine, relatable manner. This approach frequently results in increased interaction rates, as endorsements from respected gaming influencers tend to be more compelling than conventional advertisements.

  • Which social platforms work best for influencer marketing?

    Choosing the perfect platform for your gaming brand, product, and intended players can be a complex task. Instagram’s visual appeal and user interaction levels make it a strong contender, but don’t discount the potential of YouTube, TikTok, or even LinkedIn. Each of these platforms can be a powerful ally in your quest for a successful influencer marketing campaign, depending on the objectives you’ve set. Our team is equipped with the expertise to pinpoint the most effective platform for your campaign, utilizing data-driven strategies and industry insights to guarantee optimal visibility and player engagement.

  • How much should I budget for influencer marketing services?

    The ideal investment for gaming influencer marketing isn’t a one-size-fits-all figure, as it hinges on your specific objectives, the scale of your gaming enterprise, and the gaming influencers you aim to collaborate with. We craft bespoke strategies, recommending budget plans that guarantee impactful visibility and interaction with your desired player base. Regardless of whether you’re a budding game developer or a well-established gaming brand, our mission is to deliver influencer marketing services that yield a significant return on your investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Gaming Exposure

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Elevate Gaming Exposure