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Maximizing Your Brand's Reach with Influencer Marketing

Have you been questioning the effectiveness of your influencer marketing efforts in the crypto space? More followers, yet lower than expected engagement volume, perhaps?

With the rapid boom in the digital world, influencer marketing has become a jumbled space. Algorithms are ever-changing, fake followers are rampant, and tracking return on investment is complex. Yet, despite these challenges, influencer marketing continues to be an incredibly effective tool when done correctly, especially in the volatile world of cryptocurrency.

The first step towards success lies in choosing the right approach. In order to achieve a high return, targeted influencer marketing is vital. That’s where Single Grain steps in.

We take into account your brand identity and marketing goals within the crypto industry to customize an influencer marketing strategy tailored just for you. We ease the burden of vetting, negotiating with influencers, and meticulously tracking each campaign’s performance. With Single Grain, your messaging is sure to hit the mark, and your return on investment can dramatically improve.


High ROI Influencer Marketing by Single Grain

At Single Grain, we harness the power of data and cutting-edge blockchain technologies to ensure you get the most out of your influencer marketing campaigns in the crypto industry. By meticulously vetting potential influencers, we ensure your crypto brand is represented by credible personalities who resonate with your target audience of blockchain enthusiasts and investors.

Our strategy doesn’t just stop at selection. We apply time-tested approaches, coupled with a deep understanding of the crypto market, to develop winning tactics that provide substantial growth. Our keen eye for detail ensures each aspect of the campaign aligns with your brand voice and is optimized for maximum engagement within the crypto community.

With Single Grain’s expertise, your crypto brand gains exposure to a larger and more targeted audience. The result? Increased brand awareness within the crypto space, stronger brand loyalty, and boosted conversion rates.

To ensure your success in the dynamic world of cryptocurrency, Single Grain’s Influencer Marketing services include:

  • Influencer Discovery and Vetting
  • Campaign Creation and Management
  • Strategy Development
  • ROI Tracking
  • Content Collaboration
  • Audience Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Influencer Causes 80% Stock Drop of a $5.7B Company

Neil and Eric discuss influencer marketing's impact on the stock market, citing Oprah's effect on Weight Watchers and Marques Brownlee's review impacting Fisker. They touch on Vice's bankruptcy and the media industry's struggles, highlighting innovation's role in business survival. Patel and Siu share insights on using private data, AI, and SEO strategies, like Semrush's, for business success. The conversation underscores the significance of adaptability and innovation in marketing and business.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What sets your influencer marketing services apart from others?

    Our influencer marketing solutions are tailored specifically for the dynamic world of crypto. Beyond just pinpointing the perfect influencers for your blockchain brand, we meticulously craft campaigns that harmonize with your brand’s philosophy and intended audience. Our team remains vigilant of the ever-evolving crypto influencer marketing landscape, ensuring your strategy is not just current, but pioneering. We merge inventive tactics with detailed analytics to execute campaigns that genuinely engage and drive conversions in the crypto space.

  • How does influencer marketing differ from traditional advertising?

    Classic marketing strategies cast a wide net, aiming to engage a vast consumer base. However, in the realm of cryptocurrency, a more precise method like influencer marketing can be significantly more effective. By forming partnerships with influencers who have established a robust rapport with their followers, crypto businesses can connect with distinct audiences in a manner that feels genuine and organic. This approach to influencer marketing tends to yield increased interaction rates, as endorsements from respected influencers in the crypto space often hold more sway than conventional promotional tactics.

  • Which social platforms work best for influencer marketing?

    The optimal platform for your crypto brand hinges on your unique proposition, target demographic, and the nature of your offering. While Instagram remains a strong contender due to its visual appeal and high user interaction, other platforms like YouTube, TikTok, and even LinkedIn may prove to be more effective, contingent on your objectives. Our adept team will assist in pinpointing the most suitable platform for your influencer marketing strategy within the crypto industry, harnessing the power of data analytics and market insights to guarantee extensive reach and engagement.

  • How much should I budget for influencer marketing services?

    The ideal budget for influencer marketing in the crypto industry fluctuates based on your objectives, the scale of your blockchain venture, and the influencers you aim to collaborate with. We craft customized strategies, proposing budget distributions that guarantee impactful visibility and interaction with your desired crypto audience. Regardless if you’re a budding blockchain startup or a well-established crypto brand, our mission is to deliver influencer marketing services that yield a significant return on your investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Crypto Influence

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Amplify Crypto Influence