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Maximizing Your Brand's Reach with Influencer Marketing

Are you finding it challenging to measure the impact of your influencer marketing campaigns in the consumer goods industry? Seeing an increase in followers but not in engagement, perhaps?

In the fast-paced world of consumer goods, influencer marketing can often feel like a maze. With ever-evolving algorithms, the prevalence of inauthentic followers, and the complexity of tracking return on investment, it’s easy to feel overwhelmed. Yet, despite these hurdles, influencer marketing remains a powerful tool for consumer brands when executed correctly.

The key to unlocking success is in adopting the right strategy. For consumer brands to see a significant return, a targeted influencer marketing approach is essential. That’s where we, at Single Grain, come into play.

We consider your brand’s unique identity and marketing objectives to craft an influencer marketing strategy that’s tailored specifically for your consumer goods brand. We alleviate the stress of vetting and negotiating with influencers, and we meticulously track each campaign’s performance. With Single Grain, your messaging is sure to resonate with your target audience, and your return on investment can see a substantial boost.

High ROI Influencer Marketing by Single Grain

At Single Grain, we harness the power of data and cutting-edge technologies to ensure your consumer goods shine in the spotlight of influencer marketing campaigns. By meticulously selecting influencers, we ensure your brand is championed by credible personalities who truly connect with your consumer base.

Our strategy doesn’t merely focus on influencer selection. We employ tried-and-true methods to craft winning tactics that drive significant growth in the consumer market. Our attention to detail ensures each facet of the campaign harmonizes with your brand voice and is fine-tuned for maximum consumer engagement.

With Single Grain’s expertise, your consumer goods gain visibility to a larger and more targeted audience. The outcome? Amplified brand recognition, fortified brand loyalty, and elevated conversion rates in the consumer industry.

To ensure your triumph in the consumer market, Single Grain’s Influencer Marketing services include:

Influencer Discovery and Vetting
Campaign Creation and Management
Strategy Development
ROI Tracking
Content Collaboration
Audience Analysis

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Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Influencer Causes 80% Stock Drop of a $5.7B Company

Neil and Eric discuss influencer marketing's impact on the stock market, citing Oprah's effect on Weight Watchers and Marques Brownlee's review affecting Fisker. They explore Vice media's bankruptcy, highlighting challenges in the media industry and emphasizing innovation and adaptability. Neil talks about leveraging private data and AI for trend identification and SEO. Eric shares Semrush's SEO strategy insights, underlining the importance of ranking for diverse keywords. The conversation underscores influencer marketing, innovation, and SEO's roles in business success.

Learn More About The Work We’ve Done

75% Lift in Add-to-Cart Rate
454% Growth in Google Ads Revenue After Account Restructure.
+193% Increase in Monthly Sign Ups
300% Increase in BOFU ROAS after switching to programmatic
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
54% Revenue Growth Year Over Year by Implementing Content Optimizations
268% Increase in Organic Traffic With AI-Driven SEO Strategy
2x ROAS Increase Across All Channels
Click-Through Rate Increased by 325%
Increasing Free Quote Submissions on Homepage by 95%
MQL Driven by LinkedIn Ads Increased By 193%
+85% Increase in Branded Searches and +10% Increase in ROAS
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
31.4K More Clicks and 3.08M More Impressions
Do you want to achieve the same numbers?

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Frequently Asked Questions

And We Have The Answers

What sets your influencer marketing services apart from others?

Our consumer-focused influencer marketing services merge inventive thinking with a strategy rooted in data analysis. Beyond pinpointing the ideal influencers that resonate with your consumer brand, we craft campaigns with precision, ensuring they echo your brand’s values and speak directly to your target market. Our team keeps a finger on the pulse of the evolving influencer marketing landscape, guaranteeing your strategy remains current and impactful. By fusing cutting-edge tactics with meticulous analytics, we execute campaigns that genuinely connect with consumers and drive conversions.
How does influencer marketing differ from traditional advertising?

Classic promotional strategies cast a wide net, aiming to engage a vast consumer base. However, influencer marketing services offer a more refined tactic. By partnering with influencers who have nurtured a robust bond with their followers, consumer goods brands can interact with their target demographic in a more genuine, unforced manner. Such an approach often results in elevated interaction rates, as endorsements from respected influencers tend to have a stronger impact than conventional advertisements.
Which social platforms work best for influencer marketing?

Identifying the perfect platform for your brand hinges on your specific consumer product and the audience you aim to reach. Instagram often takes the lead due to its visually engaging content and high user interaction. However, platforms like YouTube, TikTok, and even LinkedIn may prove to be equally effective, based on your unique objectives. Our team is committed to pinpointing the most suitable platform for your influencer marketing strategy within the consumer industry. We utilize data-driven insights to guarantee extensive reach and interaction, ensuring your brand resonates with your target consumer base.
How much should I budget for influencer marketing services?

The ideal financial plan for leveraging influencer marketing services is not one-size-fits-all, it’s influenced by your unique objectives, the scale of your consumer goods business, and the influencers you aim to collaborate with. We craft customized strategies, proposing budgetary considerations that guarantee impactful visibility and interaction with your desired consumer base. Regardless if you’re a burgeoning enterprise or a well-known consumer brand, our mission is to deliver influencer marketing strategies that yield a significant return on your investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

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Our Growth Methodology

We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds

— Our clients love us

“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

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