“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Are you in San Diego and finding it challenging to measure the effectiveness of your influencer marketing campaigns? Seeing an increase in followers but not the engagement you anticipated?
In the fast-paced digital landscape, influencer marketing can often feel like a maze. With constantly evolving algorithms, the prevalence of fake followers, and the intricate task of tracking return on investment, it’s easy to feel overwhelmed. However, when executed correctly, influencer marketing remains a powerful tool for brand promotion.
The key to unlocking success in this arena is adopting a targeted approach. To maximize your return, it’s crucial to tailor your influencer marketing strategy to your specific needs. This is where Single Grain, right here in San Diego, comes into play.
We consider your unique brand identity and marketing objectives to craft a bespoke influencer marketing strategy. We alleviate the stress of vetting and negotiating with influencers, and we meticulously monitor the performance of each campaign. With Single Grain, your message is guaranteed to resonate with your audience, and you can expect a significant improvement in your return on investment.
At Single Grain, San Diego, we harness the power of data and cutting-edge technologies to maximize the impact of your influencer marketing campaigns. We meticulously select influencers, ensuring your brand is championed by credible figures who truly connect with your target demographic.
Our strategic approach extends beyond mere selection. We employ proven methodologies to craft successful strategies that drive significant growth. Our attention to detail guarantees that every facet of the campaign is in harmony with your brand’s voice and is fine-tuned for optimal engagement.
With the expertise of Single Grain’s San Diego team, your brand can reach a broader and more precisely targeted audience. The outcome? Enhanced brand visibility, fortified brand loyalty, and amplified conversion rates.
To guarantee your triumph, Single Grain’s Influencer Marketing services encompass:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Neil and Eric discuss influencer marketing's impact on stocks, citing Oprah's effect on Weight Watchers and Marques Brownlee's negative review of Fisker. They explore Vice media's struggle for profitability, emphasizing the need for innovation in marketing. Neil highlights the use of private data and AI for trend identification and improving SEO. Eric gives insights into Semrush's SEO strategies. The conversation underscores the importance of keeping up with marketing trends for business success.
Influencer marketing services involve businesses collaborating with individuals who have a large social media following to promote their products or services.
Influencer marketing costs vary by follower count. Nano-influencers with 10,000–50,000 followers charge $20 to $200. Micro-influencers with 50,000–100,000 followers charge $200 to $5,000. Mid-tier influencers with 100,000–500,000 followers charge $5,000 to $10,000. Macro-influencers with 500,000–1 million followers charge $10,000 to $20,000.
Influencer agent costs typically range from $1,000 to $18,000 per month. This fee usually covers services like developing a marketing strategy and identifying potential influencers.
Influencer marketing is worthwhile because it naturally engages audiences and builds trust, offering brands an effective way to reach targeted new audiences.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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