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Unlocking Your Brand's Potential with Influencers

Are you finding it challenging to forge a robust bond with your target market in Orange County? You’re not alone in this struggle. Numerous brands encounter a disconnect between their offerings and the needs of their audience. This disparity can hinder your ability to resonate with potential customers, leading to less than satisfactory performance.

Here’s where the power of influential voices comes into play, bridging this gap significantly – this is the essence of influencer management. By tactically aligning your brand with influencers who personify your values and connect with your target audience, you can discover fresh pathways for engagement and growth.

At Single Grain, nestled in the heart of Orange County, we are uniquely positioned to navigate you through this intricate yet rewarding journey. As a premier influencer management agency, we possess the proficiency to identify, engage, and cultivate influencer relationships on your behalf.


Specializing in High-Performance Influencer Campaigns

At Single Grain, we bring a comprehensive approach to influencer management, tailored to the unique needs of brands in Orange County. We start by immersing ourselves in your brand, understanding its objectives, and getting to know your audience. This in-depth knowledge allows us to pinpoint the influencers who align best with your brand, ensuring a seamless fit that resonates with your target market.

After identifying the right influencers, we craft compelling campaigns that inspire their followers and encourage them to take action. Leveraging data-driven strategies, we monitor the performance of these campaigns in real time, making necessary adjustments to optimize results and maximize your return on investment.

Upon campaign completion, we analyze the outcomes, offering actionable insights that drive your brand forward. Our goal is not just to boost your brand’s current visibility, but also to pave the way for sustained growth in the dynamic Orange County market.

Our key services include:

  • Identification and vetting of influencers
  • Development and execution of influencer campaigns
  • Management of influencer relationships
  • Real-time performance tracking and reporting
  • Insightful recommendations based on campaign results

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

MrBeast's Success and Ad Agency Budget Comparisons

Neil Patel and Eric Siu discuss the growth of advertising agencies, focusing on revenue milestones, referrals, and acquisitions. They examine influencers' financial motivations, earnings disparities on platforms like YouTube and Twitch, and compare marketing strategies at different revenue levels ($1M, $10M, $100M). Insights on popular content creators and influencers' priorities are also shared, offering a detailed view of the marketing industry's dynamics.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What sets your influencer management agency apart from the rest?

    What truly distinguishes us as an influencer management agency is our unwavering commitment to customization. We recognize that each brand carries its own distinctive identity, and our strategies are meticulously crafted to reflect this. Our Orange County-based team of influencer marketing maestros boasts a vast network spanning diverse niches. By harnessing the power of sophisticated analytics and trend forecasting, we ensure your brand finds its perfect influencer match – one who resonates with your brand ethos and possesses the capacity to engage your desired audience successfully.

  • How does influencer marketing differ from traditional advertising methods?

    In the vibrant landscape of Orange County, the conventional advertising techniques that hinge on wide-ranging reach and direct messaging are being outpaced. The new game-changer is influencer marketing, a strategy that capitalizes on the genuine trust and authenticity influencers have cultivated with their audience. This approach offers a more intimate and interactive platform to highlight your brand or product. With influencer marketing, you’re not merely advertising; you’re narrating a compelling story through a credible voice that strikes a chord with your desired audience.

  • What are the most effective platforms for influencer marketing?

    Understanding the unique needs of your brand and the preferences of your target audience is crucial when it comes to choosing the right platform for influencer marketing. It’s no secret that platforms such as Instagram, YouTube, and TikTok have carved out a significant space in the influencer marketing landscape, each offering a distinct audience and content style. Here in Orange County, we’ve seen these platforms deliver impressive results. Our dedicated team will meticulously analyze these platforms to identify which will best align with your specific objectives. We’re committed to ensuring your campaign garners the highest engagement and ROI, tailored to your brand’s unique needs.

  • What budget should I allocate for influencer marketing with your agency?

    Recognizing that a universal budget for influencer marketing doesn’t exist, as it’s largely dictated by your brand’s objectives, the campaign’s magnitude, and the influencers you’re keen to collaborate with, we’re committed to crafting a strategy that optimally leverages your budget. This way, we ensure you reap the highest possible return on your investment. We understand that Orange County’s dynamic market requires a unique approach. Hence, for a comprehensive proposal that’s custom-made for your brand, don’t hesitate to connect with us for a complimentary consultation.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Brand Reach

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Amplify Brand Reach