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Unlocking Your Brand's Potential with Influencers

Are you finding it challenging to create a lasting impression on your guests? You’re not alone. Many hotels grapple with the disconnect between the experiences they offer and what their guests truly desire. This gap can leave you struggling to resonate with potential guests, leading to less than stellar occupancy rates.

Well-known voices in the travel and hospitality industry can bridge this gap significantly – and this is where influencer management comes into play. By strategically aligning your hotel with influencers who embody your values and reach your target audience, you can unlock new avenues for engagement and growth.

At Single Grain, we are uniquely equipped to guide you through this complex yet rewarding journey. As a leading influencer management agency, we have the expertise to identify, engage, and nurture influencer relationships on your behalf, helping your hotel to shine in the competitive hospitality industry.

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Specializing in High-Performance Influencer Campaigns

At Single Grain, we understand the unique challenges of the hospitality industry and apply a comprehensive approach to influencer management tailored for hotels. We start by immersing ourselves in your hotel’s brand, its objectives, and its guest profile to shape our influencer marketing strategy. This deep understanding allows us to identify the most suitable influencers for your hotel, ensuring a perfect match that resonates with your target guests.

Once we have identified the right influencers, we craft engaging campaigns that inspire and stimulate action among their followers. These campaigns are designed to showcase the unique experiences your hotel offers, from the comfort of your rooms to the quality of your service. Using data-driven techniques, we monitor the success of these campaigns in real time, making adjustments as necessary to optimize performance and maximize your return on investment.

Finally, we review the results, providing actionable insights that propel your hotel forward. Our aim is to not only increase your hotel’s current visibility but also set it on a path for sustained long-term growth.

Some of the major services we provide include:

  • Influencer identification and vetting
  • Campaign development and execution
  • Influencer relationship management
  • Performance tracking and reporting
  • Insights and recommendations

With Single Grain, your hotel is not just another property. It’s a destination waiting to be discovered by the right influencers and their followers. Let us help you make that connection.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Diving Deeper on the LinkedIn UGC Strategy #2606

In this episode, we discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

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Frequently Asked Questions

And We Have The Answers

  • What sets your influencer management agency apart from the rest?

    What distinguishes us is our unwavering commitment to a bespoke approach. We recognize that each hotel is distinctive, and we customize our strategies to match. Our team of influencer management experts boasts a broad network of influencers spanning diverse sectors. In the hotel industry, this is particularly crucial. We also employ sophisticated analytics and trend forecasting to guarantee your hotel is matched with the ideal influencer who not only embodies your brand ethos but also has the capacity to connect with your desired guests effectively.

  • How does influencer marketing differ from traditional advertising methods?

    Unlike conventional promotional strategies that depend on direct communication and extensive exposure, influencer marketing within the hospitality sector hinges on the genuine rapport and trust influencers have built with their audience. This approach offers a more intimate and captivating method to highlight your hotel’s unique offerings. With influencer marketing, you’re not merely advertising; you’re narrating a compelling tale through a credible voice that echoes with your desired guests.

  • What are the most effective platforms for influencer marketing?

    The success of a digital strategy is largely contingent on your hotel brand and the demographic you’re aiming to reach. Nevertheless, social media channels such as Instagram, YouTube, and TikTok have proven to be highly beneficial for influencer collaborations within the hospitality industry. Each channel caters to a distinct audience and content aesthetic, enabling us to customize your campaign to align with your unique goals. Our dedicated team will meticulously identify the most suitable channels that promise to deliver the maximum engagement and return on investment for your hotel brand.

  • What budget should I allocate for influencer marketing with your agency?

    Allocating a universal budget for influencer marketing in the hotel industry isn’t feasible, as it’s largely contingent on your establishment’s objectives, the magnitude of the campaign, and the influencers you’re keen to collaborate with. Our mission is to deliver a strategy that optimizes your budget, guaranteeing the most advantageous return on your investment. For a comprehensive proposal customized to your hotel’s unique needs, we invite you to connect with us for a complimentary consultation.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

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