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Unlocking Your Brand's Potential with Influencers

Are you finding it challenging to establish a robust connection with your target crypto market? If so, you’re not alone. Many crypto brands grapple with disconnects between what their audience needs and what they are able to provide. This gap can leave you struggling to resonate with potential investors, leading to underwhelming performance.

Influential voices in the crypto space can bridge this gap dramatically – and this is where influencer management comes in. By strategically aligning your brand with influencers who embody your values and reach your target audience, you can unlock new avenues for engagement and growth in the crypto community.

At Single Grain, we are uniquely equipped to guide you through this complex yet rewarding journey. As a leading influencer management agency, we have the expertise to identify, engage, and nurture influencer relationships on your behalf, ensuring your brand’s voice is heard loud and clear in the bustling crypto market.


Specializing in High-Performance Influencer Campaigns

At Single Grain, we bring a comprehensive approach to influencer management in the crypto industry. We start by immersing ourselves in your brand, its objectives, and its audience to shape our influencer marketing strategy. This deep understanding allows us to pinpoint the most suitable crypto influencers for your brand, ensuring a harmonious fit that resonates with your target demographic in the crypto community.

Once we’ve identified the right influencers, we craft engaging campaigns that inspire and stimulate action among their followers. Leveraging data-driven techniques, we monitor the success of these campaigns in real time, making adjustments as necessary to optimize performance and maximize your return on investment in the crypto market.

Finally, we review the results, providing actionable insights that drive your brand forward in the crypto space. Our aim is not only to boost your brand’s current visibility but also to set it on a path for sustained long-term growth in the ever-evolving world of cryptocurrency.

Some of the major services we provide include:

  • Influencer identification and vetting within the crypto sphere
  • Campaign development and execution for crypto audiences
  • Influencer relationship management in the crypto community
  • Performance tracking and reporting for crypto campaigns
  • Insights and recommendations for crypto market trends

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

MrBeast's Success and Ad Agency Budget Comparisons

Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, referrals, acquisitions, and influencers' earnings on platforms like YouTube and Twitch. They compare marketing strategies at $1M, $10M, and $100M levels and examine why creators like MrBeast thrive, offering insights into the marketing industry.

Learn More About The Work We’ve Done

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    Increasing Free Quote Submissions on Homepage by 95%

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    454% Growth in Google Ads Revenue After Account Restructure.

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    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

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    31.4K More Clicks and 3.08M More Impressions

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

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    +193% Increase in Monthly Sign Ups

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    268% Increase in Organic Traffic With AI-Driven SEO Strategy

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    300% Increase in BOFU ROAS after switching to programmatic

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets your influencer management agency apart from the rest?

    What truly distinguishes us is our commitment to customization. We appreciate that each cryptocurrency brand has its own distinct identity, and we adjust our tactics to match. Our squad of influencer marketing mavens has a broad network of influencers spanning diverse sectors, including the crypto industry. We also employ sophisticated data analysis and trend forecasting to guarantee that your crypto brand is matched with the ideal influencer, one who resonates with your brand ethos and possesses the capacity to connect with your desired audience efficiently.

  • How does influencer marketing differ from traditional advertising methods?

    Unlike conventional promotional strategies that hinge on direct communication and extensive coverage, influencer marketing in the crypto industry thrives on the credibility and authenticity influencers have cultivated with their audience. It presents a more intimate and captivating avenue to highlight your cryptocurrency or blockchain product. With influencer marketing, you’re not merely advertising; you’re narrating a compelling narrative through a reliable voice that strikes a chord with your intended crypto community.

  • What are the most effective platforms for influencer marketing?

    The success of a platform is intrinsically linked to your brand and desired demographic. Nevertheless, social media platforms such as Instagram, YouTube, and TikTok have proven to be powerful tools for influencer marketing within the crypto industry. Each platform caters to a distinct audience and content preference, enabling us to customize your campaign to align with your specific goals. Our dedicated team will meticulously identify the most suitable platforms to generate maximum engagement and return on investment for your crypto brand.

  • What budget should I allocate for influencer marketing with your agency?

    Allocating a universal budget for influencer marketing in the crypto sphere isn’t feasible due to the unique objectives of your blockchain brand, the magnitude of the campaign, and the crypto influencers you’re aiming to collaborate with. Our mission is to deliver a strategy that optimizes your budget, guaranteeing an optimal return on your investment in the volatile crypto market. For a comprehensive plan customized to your crypto brand, we invite you to connect with us for a complimentary consultation.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Crypto Influence

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Amplify Crypto Influence