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Navigating the Maze of Google Analytics

Are you finding it challenging to decipher your Google Analytics data? This is a common hurdle for many SaaS companies.

With hundreds of metrics, a deluge of user behavior data, and a plethora of customization options, Google Analytics can seem like a labyrinth. Without a clear understanding, SaaS businesses can feel like they’re navigating through a cloud of confusion, unable to direct their online strategies towards scalability and growth.

The solution? Google Analytics consulting. Armed with the right knowledge and expertise, you can transform your user data into actionable insights to drive your SaaS business’s growth and market competitiveness.

Welcome to Single Grain. Our expert team specializes in Google Analytics, assisting SaaS businesses in comprehending and leveraging their data for strategic decision-making and growth.


Single Grain's Expertise in Google Analytics Consulting

Single Grain will turbocharge your Google Analytics, a crucial tool in the SaaS industry. We will empower you to navigate through your data with ease and confidence, making sense of user behavior and product usage.

Our experts kick off by conducting a thorough audit of your Google Analytics set-up to ensure data accuracy, a critical aspect in SaaS metrics. We then help you comprehend key metrics and how they align with your SaaS business objectives. Following this, we equip you with tailored, data-driven strategies to accelerate your online performance and growth.

In essence, Single Grain transforms Google Analytics from a complex data machine into a growth-driving toolkit for your SaaS business.

Major services Single Grain provides under our Google Analytics Consulting are:

  • Google Analytics Audit
  • Goal & Event Tracking Set-Up
  • Custom Reports & Dashboard Creation
  • Data Analysis & Interpretation
  • Training & Ongoing Support

With our expertise, you can leverage Google Analytics to its full potential, optimizing your SaaS product for success.

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

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    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How can Google Analytics Consulting help my business?

    Google Analytics is an influential instrument that delivers essential data concerning your website’s visitor patterns, user interactions, and conversion metrics. Yet, it can present a labyrinth of complexity for those unfamiliar with its intricacies. This is precisely where our consulting expertise becomes invaluable. We’re here to empower you to harness the full capabilities of this tool, ensuring it aligns seamlessly with your SaaS business objectives. We provide assistance in configuring your Google Analytics accurately, deciphering data, and pinpointing trends to facilitate informed decisions that propel your business growth.

  • What can I expect from your Google Analytics consulting services?

    Expect a meticulous and customized strategy for your SaaS enterprise. Our squad of Google Analytics maestros will perform a thorough examination of your current analytics configuration, pinpoint any shortcomings, and execute requisite modifications. We’ll assist in establishing personalized reports, control panels, and objectives that harmonize with your business goals. Additionally, we offer continuous tracking and evaluation, empowering you to comprehend your user base, their actions, and methods to enhance your software platform for superior user acquisition and retention.

  • I've been using Google Analytics for a while; why would I need consulting services now?

    Google Analytics, as a dynamic tool, can often present a challenge to fully exploit its potential, particularly in the fast-paced SaaS industry. Our consulting services can offer a revitalizing viewpoint, ensuring you’re harnessing every feature pertinent to your business model. We’re here to assist you in digging deeper into your data, revealing concealed insights, establishing sophisticated tracking, and beyond. Regardless of how long you’ve been navigating Google Analytics, there’s perpetually an opportunity for enhancement and expansion.

  • How can Google Analytics consulting improve my marketing strategy?

    Google Analytics offers in-depth insights into your SaaS platform’s performance and your user’s engagement patterns. Our specialized consulting services can assist you in decoding this data and transforming it into implementable growth strategies. This might encompass recognizing the sources contributing to the highest user influx, comprehending user interaction within your platform, or identifying potential enhancement areas within your software. By leveraging data-centric decisions, you can fine-tune your marketing initiatives for superior outcomes.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize SaaS Analytics

— Testimonials

Our Creds


— Our clients love us

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com


Level Up Your Marketing Without Increasing Your Headcount

Optimize SaaS Analytics