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Drive Impactful Business Growth With a Solid GTM Strategy

Are you finding it challenging to launch your new game or gaming service effectively in your targeted market? Does introducing a new game or breaking into a new gaming territory feel like trying to beat an unbeatable level?

You’re not the only one. Many gaming companies stumble when formulating and implementing a sound Go-To-Market (GTM) strategy. Without a structured, data-driven approach, missed steps can lead to costly game development errors, lost player engagement opportunities, and a compromised position in the competitive gaming market.

Moreover, the lack of iterative experimentation and creative testing can hinder your ability to adapt to market changes and optimize player acquisition and retention strategies.


Single Grain: Expert in Crafting Data-Driven GTM Strategies

As a go-to-market strategy agency specializing in the gaming industry, we start by understanding your unique game development objectives, target gamers, and market trends. We dissect your competitive landscape in the gaming world and identify potential challenges to prepare a robust GTM strategy that significantly lowers your risk and shortens your game’s time-to-market.

We offer full-scale support, from conceptualizing the strategy to its fine-tuning post-launch, ensuring that your GTM strategy remains adaptive and resilient in the face of gaming market changes. Our proactive approach ensures your game stays ahead of the curve, capitalizing on opportunities before competitors do.

Our agency elevates your gaming business through GTM strategies that resonate with your target gamers, articulate your unique gaming value proposition, and accelerate your market penetration in the gaming world.

Our Go-To-Market strategy services for the gaming industry include:

  • Data-oriented market research
  • Competitive analysis
  • Pricing strategy formulation
  • Channel identification and optimization
  • Game positioning and messaging
  • Launch planning and support
  • Post-launch analysis and strategy refinement
  • Iterative experimentation and hypothesis testing
  • Creative testing and playable ads
  • Comprehensive monetization strategies
  • App Store Optimization (ASO)
  • Social media ad campaigns
  • Cross-promotion strategies

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Surviving AI: The Future of Marketing Agencies

Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing, agency value beyond media buying, and personal anecdotes. They cover the need for agencies to offer deeper services, challenges for media buying agencies, the importance of focusing on client success, and the changing agency landscape. They also touch on programmatic SEO, AI’s role, and the notion of agencies having stakes in client businesses. The episode ends with Aslam's insights from selling his agency.

Learn More About The Work We’ve Done

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Boost Your Launch

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Boost Your Launch