“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Drive Impactful Business Growth With a Solid GTM Strategy
Are you struggling to unveil your products or services effectively in your targeted market? Does launching a new line or breaking into new territory feel like navigating an unsolvable maze? Many businesses face these challenges due to a lack of a well-defined Go-To-Market (GTM) strategy, leading to missed opportunities and costly mistakes.
You are not alone. Many businesses falter when formulating and implementing a sound Go-To-Market (GTM) strategy. Without proper groundwork, missed steps can lead to costly mistakes, lost opportunities, and a compromised market position.
The solution lies in a compelling, data-driven GTM strategy, tailor-made for your product, service, or business. An effective GTM strategy navigates the intricacies of the market, aligns marketing and sales efforts, and pinpoints the quickest, most efficient route to engaging your ideal customers. By integrating people, processes, and technology, we ensure your strategy is robust and adaptable.
Single Grain can steer this ship. As an experienced go-to-market strategy agency, we leverage our unique blend of analytical prowess, creative thinking, and industry insights to deliver strategies that translate to measurable business success. Our approach includes comprehensive market research, competitive analysis, and the integration of Revenue Operations (RevOps) to streamline processes and drive revenue growth. We focus on high-value customer segments, optimizing for lifetime value (LTV) and customer acquisition cost (CAC), ensuring your GTM strategy is both effective and efficient.
Single Grain: Expert in Crafting Data-Driven GTM Strategies
We begin by understanding your unique business objectives, target customers, and market conditions. We dissect your competitive landscape and identify potential challenges to prepare a robust GTM strategy that significantly lowers your risk and shortens your sale cycle.
We offer full-scale support, from conceptualizing the strategy to its fine-tuning post-launch, ensuring that your GTM strategy remains adaptive and resilient in the face of market changes. Our proactive approach ensures your business stays ahead of the curve, capitalizing on opportunities before competitors do.
Single Grain elevates your business through GTM strategies that resonate with your target customers, articulate your unique value proposition, and accelerate your market penetration.
Our Go-To-Market strategy services include:
- Data-oriented market research
- Competitive analysis
- Pricing strategy formulation
- Channel identification and optimization
- Product positioning and messaging
- Launch planning and support
- Post-launch analysis and strategy refinement
- Revenue Operations (RevOps) integration
- Customer segmentation and optimization for LTV and CAC
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future and agency value beyond media buying. Ralph shares his background with Neil and the growth of Tier Eleven. Kasim introduces his Google Ads expertise, Neil talks about NP Digital, and Eric discusses Single Grain. They debate the future of agencies, stressing the need for deeper value services and client success focus. The discussion touches on agency valuation, automation's rise, programmatic SEO, AI, and the idea of agencies having stakes in client businesses. Challenges for SMBs and performance-based models are discussed. Kasim shares insights from selling his agency with a 35% net margin.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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2x ROAS Increase Across All Channels
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Growing Brand Awareness with Meta Campaign
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300% ROI In Just 9 Months
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Launching a Successful Lead Gen Strategy for Interchain’s Annual Hackathon Event
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+1023% Revenue Lift from Paid Media in Just Four Months
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Click-Through Rate Increased by 325%
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Increasing Organic Lead Flow by 600+% for Alessa using AI-Generated Content
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MQL Driven by LinkedIn Ads Increased By 193%
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Increasing Revenue for Learning A-Z over 2024 Using Paid Media
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$47k in Profit With a Single Email Campaign
Frequently Asked Questions
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What is a go-to-market agency?
A go-to-market agency helps businesses develop and execute strategies to efficiently launch products or services into the market, aligning marketing and sales efforts to reach target customers effectively.
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What are the 5 go-to-market strategies?
The 5 go-to-market strategies are product analysis, product messaging, sales proposition, marketing strategy, and sales strategy. These components are essential for effectively bringing a product to market.
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What does a GTM consultant do?
A GTM consultant helps companies introduce new or existing products to the market by providing strategic, commercial, and financial guidance. They offer expertise in market analysis, channel mapping, distribution alignment, and route-to-market planning.
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Who owns go-to-market Strategies?
The marketing department typically owns go-to-market strategies because they involve tactics like lead generation, brand awareness, promotions, customer outreach, and public relations.
If you were unable to find the answer you've been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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Level Up Your Marketing Knowledge
Marketing School
A top business podcast with 90
million downloads
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
Entrepreneurs
