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Unleash Your Ecommerce Potential with Powerful SEM Strategies

Are you finding it challenging to attract and engage learners on your educational platform?

It's a common struggle for many educational institutions - you've filled your digital library with quality courses and resources, but the web traffic simply isn't converting into enrollments, largely due to lacking visibility, ineffective keywords targeting, and low ad performance. It’s frustrating. It’s disheartening. But it doesn’t have to be this way.

Achieving success in the educational sector calls for a strong Search Engine Marketing (SEM) strategy. This involves smart keyword targeting, captivating ad copies, strategically-placed Call-To-Actions (CTAs), and effective landing page optimization.

That's where Single Grain, an expert ecommerce SEM agency, comes in. With our data-driven approach and agile methodologies, we can help position your educational institution right where your prospective students are searching.


Pioneers in Ecommerce SEM Strategies

At Single Grain, we excel in executing high-ROI SEM campaigns that fuel the growth of educational institutions in the digital space. We employ data-driven strategies and cutting-edge tools to craft high-performing ad campaigns, tailored to meet the unique needs of your educational establishment.

Our team collaborates with you to deeply understand your student base, enabling us to design SEM campaigns that attract, engage, and convert prospective learners. We continually optimize these campaigns using real-time data to ensure top performance and high returns, helping you reach your enrollment goals.

We deploy a comprehensive SEM approach, recognizing that every facet of your campaign is interconnected and vital to the success of your educational institution in the ecommerce landscape. We're committed to achieving measurable results and driving growth for your institution.

Single Grain’s SEM services for the education sector include:

  • Keyword Research & Selection
  • Customized Ad Creation
  • Conversion Tracking & Reporting
  • Shopping Ads Management
  • Landing Page Optimization
  • Competitive Analysis
  • Continuous Campaign Monitoring & Optimization

Let us help you navigate the complexities of the ecommerce world and connect with your prospective students more effectively.

— Our clients love us

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“These guys are very good”

“What stands out is that they have a skilled team with subject matter experts in each digital marketing discipline. These guys are very good.”

— Mike Elson

Frequently Asked Questions

And We Have The Answers

  • What makes you different from other eCommerce SEM agencies?

    Our unique positioning within the education sector allows us to leverage our profound knowledge of both eCommerce and SEM to serve educational institutions and edtech startups alike. Our team has a rich history of collaborating with a diverse range of educational entities, from nascent edtech ventures to globally recognized universities. We eschew a generic, one-size-fits-all methodology. Instead, we craft bespoke SEM strategies for your educational institution, grounded in the latest trends, cutting-edge technology, and data-driven insights. Moreover, our strategic location in the heart of the digital commerce hub ensures we remain abreast of the ever-changing dynamics of eCommerce and SEM within the education industry.

  • How does SEM for eCommerce businesses differ from regular SEM strategies?

    SEM for educational institutions is rather unique. While conventional SEM is centered around enhancing website visibility and driving traffic, SEM in the education sector is designed to not only attract visitors but also to inspire enrolments. Every dollar invested is aimed at drawing in prospective students who are ready to embark on their educational journey. Our mission is to craft compelling and captivating ads that motivate users to click, explore your institution, and ultimately, enroll in a course or program.

  • Which are the most effective SEM channels for an eCommerce business?

    The choice of SEM channels is primarily influenced by your unique educational offerings and target demographic. Our team will strategically select channels where your prospective students or parents are most engaged and receptive. While each approach is individualized, we utilize our previous experiences and data-driven insights to identify SEM channels that yield exceptional ROI and foster continuous growth for your educational institution.

  • How much should I budget monthly for effective eCommerce growth via SEM?

    The investment required can fluctuate significantly based on the scale of your educational institution, your goals, and your financial resources. We will craft a tailored proposal, recommending the ideal SEM allocation to draw in and engage new learners. To gain a comprehensive insight into what might be most effective for your educational establishment, we encourage you to arrange a no-cost consultation with us. Let's uncover the possibilities in the realm of education together!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Level Up Your Marketing Without Increasing Your Headcount

Work With Us