At Single Grain, we do more than churn out generic press releases. We start by deeply understanding your brand’s identity, ethos, and the stories that set you apart. This insight acts as the foundation for a PR strategy tailored to your brand’s needs and objectives, blending our agency’s services with our consulting acumen.
Next, we tap into our extensive network of media contacts, influencers, and content platforms, ensuring your ecommerce business grabs the attention of not just any audience, but the right one. Crafting compelling content, we position your brand as both an authority and an innovator in the ecommerce landscape.
We also provide step-by-step guidance on prospecting, pitching, and maintaining relationships with journalists and influencers. Utilizing specific PR tools like HARO (Help A Reporter Out) and BuzzStream, we streamline outreach efforts and enhance media coverage.
Our digital PR strategies not only boost your brand’s visibility but also support SEO efforts, driving organic traffic and sales. We emphasize the importance of social media engagement, offering practical advice on how to effectively connect with journalists and influencers on these platforms.
Finally, we meticulously monitor and adjust your campaign for peak effectiveness, delivering measurable outcomes that contribute to sustainable growth and brand equity. Our consulting approach ensures that we’re not just providing services, but also partnering with you to navigate the complexities of ecommerce PR.
We always provide a custom ecommerce PR plan for our clients, but in general it consists of:
- Strategic narrative development
- Media outreach and relationship building
- Influencer marketing integration
- Product launch publicity
- Crisis management and communication
- Competitor analysis for media placement opportunities
- Performance-based PR models for cost-effectiveness