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Unlocking Your Potential with Display Advertising

Is your Florida-based business grappling with the challenge of capturing the right audience’s attention or finding your advertising budget draining away on ineffective campaigns?

It’s possible that your current display advertising strategy isn’t hitting the mark in the Sunshine State, leading to high costs and a disappointing ROI. The frustration of investing heavily in these campaigns, only to see lackluster results, can be both disheartening and financially taxing.

For a successful display advertising campaign in Florida’s dynamic market, a refined approach, strategic planning, and targeted placements are essential. This involves leveraging data-driven strategies, understanding the preferences of your local audience, and designing visually compelling ads.

Enter Single Grain. Our team of advertising professionals are adept at crafting high-performance display advertising campaigns that resonate with your audience, amplify brand awareness, and ultimately, fuel revenue growth in the Florida market.

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Specializing in Result-Driven Display Advertising

At Single Grain, we’re experts in positioning your brand in the Florida market, ensuring it reaches the right audience at the right time. By harnessing advanced tools and technologies, we delve into your audience’s behavior and preferences, crafting compelling and tailored advertisements that resonate with them.

Our creativity is fueled by data. We shape a creative vision for your display ads that aligns with your brand’s overall marketing goals and speaks directly to your target audience. This high-level strategy is continuously monitored and optimized to ensure your ads are performing at their peak and delivering the expected results in the Sunshine State.

We understand that a one-size-fits-all approach doesn’t cut it in display advertising, especially in a diverse market like Florida. Therefore, our services are customized to meet your unique needs and drive the desired results.

Major services provided by Single Grain in Display Advertising:

  • Comprehensive display ad strategy development
  • Behavior-driven audience targeting
  • Ad creative design and development
  • Data analytics and performance reporting
  • Continuous ad optimization
  • Retargeting campaign setup and management

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes your approach different from other display advertising agencies?

    Our Florida-based ensemble is a fusion of distinct skills, innovation, and strategic thought. We reject the notion of a generic solution, preferring instead to craft bespoke campaigns that truly engage your desired demographic. Our methodologies are rooted in data, tailored to align with your unique business aspirations and targets. Moreover, we remain abreast of the evolving landscape of display advertising, guaranteeing state-of-the-art solutions for each client we serve.

  • How is display advertising different from other types of digital advertising?

    Display advertising, a term familiar to many in the Sunshine State, encapsulates the use of eye-catching visuals on third-party websites, setting it apart from search ads that populate search engine results. The objective? To captivate users in Florida and beyond while they navigate the digital world, using visually stimulating content. These ads may take on a multitude of forms, from banners and pop-ups to rich media. What sets display advertising apart from its traditional counterparts is its ability to employ sophisticated targeting and retargeting tactics, enhancing the chances of connecting with the appropriate audience precisely when they’re most receptive.

  • What platforms do you use for display advertising?

    When it comes to selecting the right platforms for your display advertising needs, your business goals, target demographics, and the unique characteristics of your product or service are our guiding principles. We often leverage the broad scope of Google’s Display Network, the precision targeting capabilities of Facebook, and LinkedIn’s effectiveness for B2B initiatives. However, in the sunny context of Florida, we understand that one size doesn’t fit all. Therefore, we customize our platform selection to align with your unique requirements, ensuring your display advertising campaign makes the most significant impact possible.

  • What should I expect to spend on a display advertising campaign?

    When it comes to the investment required for display advertising, there’s no one-size-fits-all answer. Factors like your target demographic, the intensity of competition in your sector, and your chosen advertising platforms all play a part. But don’t worry, we’re here in sunny Florida, ready to collaborate with you to craft a budget that dovetails with your business objectives, ensuring an optimal return on your investment. We’re just a call away for a bespoke estimate tailored to your needs!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Brand Exposure

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Amplify Brand Exposure