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Unlocking Your Potential with Display Advertising

Is your California-based business finding it challenging to engage the right audience or spending excessively on ineffective advertising?

Perhaps your current display advertising strategy isn’t hitting the mark, leading to high costs and a disappointing ROI. It can be both frustrating and financially burdensome to pour resources into these campaigns, only to see lackluster results.

For a successful display advertising campaign, a refined approach, strategic planning, and targeted placements are essential. This involves leveraging data-driven strategies, understanding the preferences of your audience, and designing visually compelling ads.

That’s where Single Grain steps in. Our team of advertising professionals, based in the heart of California, excels in crafting high-performance display advertising campaigns. We create campaigns that resonate with your audience, amplify brand awareness, and ultimately, fuel revenue growth.

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Specializing in Result-Driven Display Advertising

At Single Grain, nestled in the heart of California, we ensure your brand captures the attention of the right audience at the perfect moment. Harnessing cutting-edge tools and technologies, we delve into your audience’s behavior and preferences, crafting captivating and personalized advertisements that are impossible to overlook.

Our creativity is fueled by data. We sculpt a visionary strategy for your display ads that harmonizes with your brand’s overarching marketing objectives and resonates with your target audience. Our approach involves relentless monitoring and fine-tuning to guarantee that your ads are performing optimally and delivering the anticipated results.

We understand that display advertising isn’t a one-size-fits-all game. That’s why our services are tailored to meet your distinctive needs and drive the outcomes you desire, right here from the Golden State.

Key services provided by Single Grain in Display Advertising:

  • Thorough display ad strategy formulation
  • Behavior-centric audience targeting
  • Ad creative conceptualization and execution
  • Data-driven analytics and performance assessment
  • Ongoing ad refinement
  • Retargeting campaign orchestration and management

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes your approach different from other display advertising agencies?

    Our California-based collective is a fusion of distinct proficiency, inventive thinking, and data interpretation. We reject the notion of a universal solution, choosing instead to craft bespoke campaigns that strike a chord with your intended market. Our methodologies are underpinned by empirical evidence and tailored to your unique business ambitions. Moreover, we keep our fingers on the pulse of the ever-evolving world of display advertising, guaranteeing state-of-the-art solutions for every client.

  • How is display advertising different from other types of digital advertising?

    Display advertising, a concept well-understood by Californian businesses, is the art of utilizing visually appealing ads that grace the pages of third-party websites. This stands in stark contrast to search ads, which make their presence known within search engine results. The ultimate goal? To captivate users during their online browsing sessions with visually stimulating content. These ads can take on multiple forms, from banners and pop-ups to rich media. A key advantage of display advertising over traditional advertising approaches is its capacity for sophisticated targeting and retargeting tactics, enhancing the probability of connecting with the ideal audience at the perfect moment.

  • What platforms do you use for display advertising?

    When it comes to selecting platforms for your display advertising campaign, we understand that your business goals, target demographic, and the unique characteristics of your product or service are paramount. In sunny California, we often leverage the vast reach of Google’s Display Network, utilize Facebook’s sophisticated targeting capabilities, and tap into LinkedIn for B2B initiatives. However, we believe in a bespoke approach, tailoring platform selection to your unique requirements to ensure we amplify the effectiveness of your display advertising endeavors.

  • What should I expect to spend on a display advertising campaign?

    When it comes to the expense associated with display advertising, it’s not a one-size-fits-all scenario. Factors like your intended audience, the level of competition in your sector, and your chosen advertising platforms can cause costs to fluctuate. However, in the vibrant business landscape of California, we’re committed to partnering with you to craft a budget that resonates with your commercial objectives, ensuring optimal return on your investment. Curious about a tailored estimate? Don’t hesitate to connect with us!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Brand Visibility

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Elevate Brand Visibility