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Unlocking Your Business's Potential with Superior Audit

Ever feel like your hotel’s online visibility isn’t translating into the occupancy rates you’d hoped for? Have you invested in digital campaigns, yet your return on investment seems disappointingly low?

Your hotel deserves better. And the path to better begins with a comprehensive, data-driven digital marketing audit. This is an essential diagnostic tool, meticulously examining every aspect of your current online marketing strategy to propose actionable improvements.

Single Grain excels at providing strategic, revealing, needle-moving audits specifically tailored for the hospitality industry. Our team of experts carefully scrutinizes your hotel’s digital presence and its performance, identifying what is driving bookings and, more importantly, what isn’t.

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Specializing in Detailed, High-Impact Digital Marketing Audits

At Single Grain, we put your hotel’s digital marketing strategies under the microscope. We meticulously examine your website, social media presence, SEO performance, content, and pay-per-click campaigns to deliver a comprehensive evaluation of your online hospitality marketing efforts.

We gauge the effectiveness of your initiatives and uncover hidden opportunities that could propel your hotel’s growth to new heights. Our in-depth insights are designed to help you fine-tune your strategy for improved guest engagement, increased bookings, and a greater return on your marketing investment.

Our diligence is the key to your success. When you engage Single Grain for a digital marketing audit, you get the benefit of our:

  • In-depth website audit tailored to the hospitality industry
  • Comprehensive social media audit to maximize guest interaction
  • Detailed SEO performance assessment to boost your hotel’s online visibility
  • Content marketing review to ensure your message resonates with potential guests
  • Pay-per-click campaign analysis to optimize your advertising spend

Are you ready to elevate your hotel’s digital presence and outshine the competition? Let’s turn your digital marketing strategy into your hotel’s key to success.

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What exactly does a digital marketing audit entail?

    A digital marketing audit, particularly in the context of the hotel industry, is an all-encompassing, methodical review of your current online marketing initiatives. This includes an in-depth evaluation of your hotel’s website, SEO practices, social media engagement, content approach, and other digital marketing components. Our seasoned team will scrutinize crucial metrics, assess your hotel’s online visibility, and benchmark it against your industry rivals. The primary objective is to pinpoint successful strategies, identify areas of underperformance, and uncover potential avenues for enhancement. Consider it as a wellness assessment for your hotel’s digital marketing blueprint.

  • How often should I get a digital marketing audit?

    The regularity of a digital marketing audit for your hotel can fluctuate based on your unique needs and goals. As a general guideline, we suggest performing a thorough audit at least annually. This practice allows you to keep pace with the rapidly evolving digital marketing environment, confirm that you’re achieving your key performance indicators, and ensure your strategy is in sync with your hotel’s objectives. However, if you’re introducing a new service, undergoing a rebrand, or experiencing a noticeable decline in performance, an extra audit might be essential.

  • How can a digital marketing audit benefit my business?

    In the hotel industry, a comprehensive evaluation of your digital marketing efforts, often referred to as a digital marketing audit, can be a treasure trove of insights for your establishment. It serves as a powerful tool to discern the effectiveness of your current strategies, pinpoint areas that could benefit from enhancement, and identify tactics that may not be yielding the anticipated results. This audit empowers you to make informed, data-backed decisions, fine-tune your approach, and ultimately, amplify your return on investment. Moreover, it assists in uncovering fresh opportunities, gaining a deeper understanding of your guests’ online behavior, and maintaining a competitive edge in the dynamic hospitality landscape. Consider it your personalized navigation system steering you towards digital marketing triumph.

  • Can I conduct a digital marketing audit myself or do I need to hire professionals?

    While it’s possible to perform a rudimentary audit on your own, a professional digital marketing audit, specifically tailored for the hotel industry, offers a more exhaustive and insightful examination. Our team of digital marketing connoisseurs possess the proficiency, industry experience, and advanced tools to conduct a comprehensive audit. They have the ability to meticulously evaluate your hotel’s online visibility, expose concealed issues, and offer strategic guidance. Although a self-conducted audit might seem cost-effective initially, engaging professionals can yield a higher return over time. This is achieved by pinpointing overlooked areas of enhancement and proposing effective strategies that may not have been on your radar.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Hotel Marketing

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Optimize Hotel Marketing