“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Mastering the Crisis Narrative
Are you struggling to maintain public trust during accidental mishaps or unexpected controversies?
The echo of a mismanaged crisis can reverberate long after the initial fallout, potentially tarnishing your reputation and shaking stakeholder confidence. In the eye of the storm, it’s imperative that your message stays clear and your response, coherent.
What you need is a partner who can navigate the choppy waters of public opinion while safeguarding your brand’s integrity. A crisis communication agency’s strategy is your lifeline, ensuring preparedness for any scenario and allowing for quick, decisive action.
Single Grain stands as your beacon of expert guidance, ready to deploy a context-sensitive, data-backed crisis communication plan that not only mitigates damage but can even enhance your brand’s resilience in the long term.
Single Grain's Crisis Communication Expertise
A crisis doesn’t operate on a predefined schedule; it strikes when you least expect it. That’s why Single Grain offers round-the-clock crisis communication services to armor your brand against the unpredictable. We construct a narrative that aligns with your core values, addressing concerns with authenticity and transparency.
With strategic planning and rapid response mechanisms, our crisis communication consulting pivots your crisis into a trust-building opportunity. Our adept crisis management team monitors the situation, ensuring your messaging is responsive and effectively distributed across the appropriate channels.
We’re here not just to contain the crisis but to help you emerge stronger. Leveraging cutting-edge analytical tools and our vast experience, we tailor a crisis communication playbook uniquely suited to your brand’s ethos and public persona.
- 24/7 Crisis Monitoring & Rapid Response
- Strategic Message Development
- Media and Public Relations
- Stakeholder Communication Plans
- Post-Crisis Analysis and Brand Rehabilitation
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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Increasing Organic Lead Flow by 600+% for Alessa using AI-Generated Content
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75% Lift in Add-to-Cart Rate
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MQL Driven by LinkedIn Ads Increased By 193%
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2x ROAS Increase Across All Channels
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$47k in Profit With a Single Email Campaign
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Launching a Successful Lead Gen Strategy for Interchain’s Annual Hackathon Event
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+1023% Revenue Lift from Paid Media in Just Four Months
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Growing Brand Awareness with Meta Campaign
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Click-Through Rate Increased by 325%
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300% ROI In Just 9 Months
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Increasing Revenue for Learning A-Z over 2024 Using Paid Media
Frequently Asked Questions
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What exactly does a crisis communication agency do?
A crisis communication agency is your go-to expert for handling unexpected events that could harm your organization’s reputation. We specialize in crafting strategic responses, managing media relations, and guiding internal communication to mitigate risks. Our proactive approach ensures that you’re not just reacting but are prepared with a plan that aligns with your core values and public expectations, minimizing potential fallout.
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When should I reach out to a crisis communication agency?
It’s wise to connect with us before a crisis hits. Why? Because preparation is key. However, if you find yourself amidst a sudden storm, it’s not too late. Contact us immediately. We’re equipped to jump in at any stage, offering rapid response services to navigate the situation and start the recovery process for your brand’s reputation.
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How does a crisis communication agency manage negative media attention?
Negative media attention requires a delicate, strategic response. We engage with the press to shape the narrative, ensuring the facts are clear and your side of the story is heard. Through media training, press releases, and direct engagement, we aim to protect and even enhance your reputation, turning potential negatives into opportunities for demonstrating transparency and accountability.
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Can a crisis communication agency help with social media backlash?
Absolutely, social media can be a double-edged sword during a crisis. We help monitor your channels, craft appropriate responses, and engage with your audience to address concerns. Our goal is to foster a constructive dialogue, quell misinformation, and rebuild trust with your followers. Let us help you navigate the tricky waters of social media with poise and a plan.
If you were unable to find the answer you've been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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Level Up Your Marketing Knowledge
Marketing School
A top business podcast with 90
million downloads
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
Entrepreneurs
