“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Are you finding it challenging to transform a significant portion of your FinTech platform’s traffic into active users or subscribers? Have you invested in driving traffic to your platform, only to be met with underwhelming conversion rates?
This situation can be incredibly frustrating and costly – high traffic with low conversions can indicate a significant loss in potential revenue. But how can this be turned around in the complex world of financial technology? That’s where our conversion rate optimization (CRO) service steps in.
A bespoke CRO strategy can identify barriers that prevent visitors from converting in the FinTech landscape and implement tested solutions to overcome them. Single Grain, with its expertise in CRO and deep understanding of the FinTech industry, has a proven track record of producing high-converting platforms and can help you achieve the same.
At Single Grain, we begin by meticulously analyzing your FinTech platform’s performance and user behavior. Using sophisticated tools, we gather actionable insights about why users are not completing transactions or engaging with your financial services. Is there a problem with the platform navigation? Are there too many distractions? We find out.
Next, Single Grain devises a custom CRO strategy for your FinTech business. Through A/B testing, we experiment with different platform elements to determine what enhances conversion rates. Could a different headline work better? Would a streamlined payment process increase transactions? We answer your questions with data.
Single Grain then rolls out the winning elements across your FinTech platform. Our objective: to create the most intuitive, engaging and persuasive user experience that maximizes your conversions in the financial technology sector.
Single Grain’s conversion rate optimization service for FinTech includes:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu and Neil Patel discuss Zapier's SEO traffic jump from 1.2 to 6.3 million monthly visits, attributing it to international pages and programmatic content. They touch upon the minor revenue impact of chat GPT-related pages, emphasizing the success of internationalization. The conversation shifts to the potential of AI across sectors, mentioning Tyler Perry pausing a studio expansion for AI's benefits, Klarna's AI chatbot's cost savings, AI's transformation of customer acquisition for SMBs, and efficiency increases in marketing agencies. A possible shift in spending from human labor to ad dollars or acquisitions is highlighted, alongside the M&A potential for companies not leveraging AI.
Conversion Rate Optimization (CRO) services aim to increase the percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter, thereby increasing the number of leads generated.
Conversion Rate Optimization (CRO) services typically cost between $800 and $10,000 per month. If done in-house, CRO can account for 30% of your marketing budget. CRO tools range from $10 to $500 monthly.
A Conversion Rate Optimization specialist enhances website conversion rates by analyzing user behavior, conducting analytics audits, and implementing A/B tests to optimize the user experience and turn visitors into customers.
Yes, Conversion Rate Optimization (CRO) is worth it because it enhances website performance, increases customer engagement, boosts conversions, and ultimately leads to higher revenue and improved ROI.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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