We Have Driven Impact At

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Maximizing Your Existing Content's Value

Are you constantly creating new content, but struggling to reach desired audience engagement levels?

Conceiving, creating, and promoting fresh content each time can become a resource drain for many businesses. This strategy may cause you to miss potential interactions with your audience.

A remarkable solution lies in content repurposing – breathing new life into your existing content by transforming it for use across multiple platforms.

As a leading content repurposing agency, Single Grain knows precisely how to extract the maximum benefit from your existing content. We capitalize on your previously invested ideas, time and resources, creating diverse content pieces that are perfectly suited for different channels and audiences.

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Single Grain: Your Expert in Content Repurposing

Single Grain specializes in transforming your original content into multiple creative forms. Not only does repurposing maximize your resource usage, but it amplifies your message across various platforms, enhancing your reach.

Our team meticulously analyzes your existing content stockpile, identifying key pieces that possess potential for further expansion. We then reimagine this content in diverse formats ranging from blog posts to infographics, podcasts, videos, social media posts, e-books, and more. Against a backdrop of deep understanding of platform-specific audience preferences, we know what kind of content works where.

Working with Single Grain gives your business the advantage of expert strategy, fluid creativity, and a clear direction to content reutilization aimed at driving audience engagement and improving your brand’s visibility.

  • Deep-dive content audits
  • Strategic content repurposing plans
  • Creative content reimagining
  • Platform-optimized content creation
  • Audience engagement analysis
  • Content reach maximization

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

AI Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)

In episode #2642, we discuss our recent experiments and findings, sharing our success with posting on social media platforms based on Twitter engagement. We also talk about hiring coaches, text-based content on LinkedIn, AI-assisted content creation, and its potential for generating leads. Overall, we encourage feedback on the new format and invite listeners to rate, review, and subscribe to the podcast.

Learn More About The Work We’ve Done

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets your content repurposing agency apart from others?

    Our unique edge lies in our in-depth understanding of various content types and platforms. We have a team of experts who have mastered the art of repurposing content to reach wider audiences and maximize ROI. We stay attuned to industry trends and know how to adapt your existing content to different formats, channels, and target groups. Every strategy we create is exclusive to the brand’s objectives, ensuring we make the most of your valuable content.

  • How does content repurposing differ from creating new content?

    While creating fresh content involves starting from scratch, content repurposing involves transforming existing content into different formats or for different platforms. It enables brands to reach new audiences who prefer different content types without having to generate new ideas or content. It’s a highly efficient way to maximize your existing assets, extend their lifespan, and increase their value.

  • What content types work best for repurposing?

    Content repurposing has no bounds. We can transform blog posts into infographics, webinars into podcasts, or case studies into social media snippets. The best content for repurposing depends on your original material and your audience’s preferences. We analyze your existing content and audience data to identify the most suitable formats for repurposing.

  • What is a typical budget for a content repurposing project?

    The budget for content repurposing varies depending on factors like the quantity and complexity of your existing content, the number of new formats you want, and your overall goals. After assessing these considerations, we provide a customized proposal outlining recommended allocations to achieve the most effective content repurposing strategy.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Revitalize Your Content

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Revitalize Your Content