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“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Struggling to navigate the crowded CBD market? You’re not alone.
The CBD industry is booming, but so is competition. It can feel like your brand is lost in a sea of sameness, struggling to reach its audience and convert interest into sales. Getting noticed requires more than just a quality product; it demands a strategic approach to digital marketing that understands the unique challenges of the CBD space.
Single Grain specializes in crafting customized digital marketing strategies that elevate your CBD brand above the noise. Our team understands the intricacies of marketing CBD products online, navigating regulations, and leveraging the right channels to connect with your target audience effectively. As a leading CBD digital marketing agency, we offer comprehensive services and consulting to ensure your brand’s success.
Let Single Grain elevate your CBD brand with tailored marketing services designed to drive growth and build lasting customer relationships. We’re the partner you need to thrive in the competitive CBD market.
At Single Grain, we recognize the unique challenges CBD brands face online. Navigating advertising restrictions and building consumer trust demands a nuanced approach, one that goes beyond conventional digital marketing tactics. Our CBD digital marketing consulting focuses on developing a deep understanding of your brand, audience, and the competitive landscape. This ensures our strategies are perfectly aligned with your goals, whether that’s boosting online visibility, enhancing customer engagement, or driving sales. Using data-driven insights, we tailor our approach to your specific needs, ensuring maximum impact.
Our expertise in SEO, content marketing, and targeted digital advertising allows us to craft a marketing strategy that cuts through the noise, resonates with your audience, and conforms to industry regulations. This multi-channel approach ensures your brand captures attention at every stage of the customer journey.
Single Grain’s CBD digital marketing services include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Marketing experts Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam explore the shift towards full-funnel marketing strategies, emphasizing impression-based channels for growth. They discuss the transition from performance to brand marketing, the challenges of digital marketing attribution, and the importance of a comprehensive approach in a competitive market. Insights include the effectiveness for mid-sized brands, the unreliability of digital attribution, and the role of agencies in data analytics. They also mention longer sales cycles and strategic spending in top-of-funnel campaigns.
CBD digital marketing navigates unique challenges, including stringent regulations and rapidly shifting consumer perceptions. Our approach is tailored to skillfully maneuver through these constraints, leveraging compliant strategies that effectively communicate your brand’s value. By staying updated on policy changes and consumer trends, we ensure your brand not only stands out but thrives in the competitive CBD landscape.
Crafting the perfect digital marketing strategy for your CBD brand begins with a deep dive into your brand’s ethos, target audience, and market position. We combine this understanding with our expertise in SEO, content marketing, and social media, adjusting our approach based on what resonates most with your audience. It’s a mix of art and science, driven by data and refined through creativity, to connect your brand with the right people at the right time.
Yes, but with caution. Social media platforms have strict guidelines for CBD advertising, requiring a nuanced approach. We navigate these rules by focusing on content that educates and engages, rather than directly selling CBD products. Our strategies include community building, influencer partnerships, and leveraging non-promotional content, ensuring your brand gains visibility and engagement within the boundaries of what’s permissible.
SEO is crucial in CBD digital marketing due to the industry’s competitive nature and advertising restrictions. It’s about more than just ranking high on search engines; it’s about ensuring your brand is visible to those actively seeking CBD solutions. We optimize your website and content to attract and convert this motivated audience, using targeted keywords, quality backlinks, and user-friendly design principles. This organic approach drives sustainable growth and builds a strong online presence for your CBD brand.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”