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Boost Your Brand with Engaging Podcasts

Does your B2B financial marketing strategy lack the engaging element needed to elevate your brand’s recognition in the finance sector?

The struggle is real. As financial institutions vie for attention in an increasingly saturated digital landscape, it’s critical to leverage every platform to ensure your brand’s message resonates. Podcasting can be a game-changer; it’s intimate, accessible, and increasingly popular among finance professionals. But creating captivating content that stands out amid the noise of financial news and updates can be a daunting task.

The solution? Partnering with a specialized B2B podcast agency that crafts finance-focused podcasts to resonate with your audience, establish thought leadership, and nurture valuable relationships. A strategic, results-oriented agency can handle everything from guest outreach to content repurposing, ensuring your message reaches the right ears and drives measurable growth.

Choosing the right B2B podcast agency means selecting a partner that understands the power of podcasts in amplifying your brand’s voice. Our expertise lies in creating engaging content that drives results and enhances your financial brand’s visibility. We offer comprehensive services, including strategy development, content creation, production, and promotion. Additionally, we focus on repurposing podcast content across multiple mediums to maximize reach and impact. Our approach ensures measurable growth, with a focus on building a community and leaving a lasting legacy.


Single Grain: Your Partner in Podcast Success

At Single Grain, we understand the power of podcasts in the financial sector. Our creations captivate listeners, showcasing your financial expertise and driving engagement. We work closely with your team, understanding your unique brand voice and ideology to create resonant content that captivates your audience. We believe every financial institution has a story to tell, and we are experts at bringing it to life.

Moreover, our approach goes beyond just content creation. We also focus on strategic distribution, ensuring your message reaches the right ears at the right time. And we measure success through in-depth analytics, constantly refining and improving our strategy based on concrete data.

Choosing Single Grain as your B2B podcast agency means embracing a dynamic approach that leverages the unique advantages of podcasting to boost your financial brand’s visibility and engagement.

  • Podcast strategy development
  • Content creation
  • Podcast production and editing
  • Distribution strategy formulation
  • Podcast promotion
  • Performance monitoring & analytics

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Surviving AI: The Future of Marketing Agencies

Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies on Perpetual Traffic and Marketing School podcasts. They explore agency value beyond media buying, personal anecdotes, and the importance of deeper services for client success. The conversation covers the changing agency landscape, automation, programmatic SEO, AI assistance, and the idea of agencies taking stakes in client businesses. Challenges for SMBs and the shift towards performance-based payment models are discussed. Kasim shares insights from selling his agency with a 35% net margin.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What is a B2B podcast agency and how can it help my business?

    A B2B podcast agency, in the context of finance, is a specialized marketing firm that excels in crafting and broadcasting podcasts for enterprises focusing on other businesses within the financial sector. Podcasts have emerged as a powerful tool for such companies to engage with their clientele, position themselves as authoritative figures in their field, and stimulate lead generation. A B2B podcast agency can assist you in developing a top-tier podcast that captivates your intended audience and propels your financial business towards expansion.

  • What kind of businesses can benefit from working with a B2B podcast agency?

    Any financial institution aiming to position itself as a thought leader, boost its brand visibility, and stimulate lead generation can reap significant benefits from collaborating with a B2B podcast agency. Podcasts are especially potent for businesses in specialized sectors like finance, as they can bolster credibility and command authority in the field. Moreover, B2B podcasting is an excellent strategy for financial firms with intricate sales processes or high-value transactions, as it facilitates the nurturing of relationships with potential clients over a prolonged period.

  • What should I look for when choosing a B2B podcast agency?

    In the process of selecting a B2B podcast agency for your finance enterprise, it’s crucial to identify a group that has a proven track record in creating top-tier podcasts that strike a chord with your intended listeners. Equally important is finding a collaborator who comprehends not just your business, but also the intricacies of the finance industry, and your marketing aspirations and plans. Additional aspects to weigh up encompass the agency’s cost framework, their approach to project administration, and their capacity to offer sustained assistance and enhancement.

  • How much does it cost to work with a B2B podcast agency?

    Engaging a B2B podcast agency for your finance-focused content can entail different costs, influenced by several variables such as the duration and regularity of your podcast, the intricacy of the production process, and the extent of assistance and enhancement you need. It’s not uncommon for the investment to start from a few thousand dollars per episode. Nevertheless, the return on investment for a well-executed finance podcast in the B2B space can be substantial, thus justifying it as a valuable expenditure for numerous financial institutions.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Drive Growth

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Drive Growth