Does your B2B financial marketing strategy lack the engaging element needed to elevate your brand’s recognition in the finance sector?
The struggle is real. As financial institutions vie for attention in an increasingly saturated digital landscape, it’s critical to leverage every platform to ensure your brand’s message resonates. Podcasting can be a game-changer; it’s intimate, accessible, and increasingly popular among finance professionals. But creating captivating content that stands out amid the noise of financial news and updates can be a daunting task.
The solution? Partnering with a specialized B2B podcast agency that crafts finance-focused podcasts to resonate with your audience, establish thought leadership, and nurture valuable relationships. A strategic, results-oriented agency can handle everything from guest outreach to content repurposing, ensuring your message reaches the right ears and drives measurable growth.
Choosing the right B2B podcast agency means selecting a partner that understands the power of podcasts in amplifying your brand’s voice. Our expertise lies in creating engaging content that drives results and enhances your financial brand’s visibility. We offer comprehensive services, including strategy development, content creation, production, and promotion. Additionally, we focus on repurposing podcast content across multiple mediums to maximize reach and impact. Our approach ensures measurable growth, with a focus on building a community and leaving a lasting legacy.
At Single Grain, we understand the power of podcasts in the financial sector. Our creations captivate listeners, showcasing your financial expertise and driving engagement. We work closely with your team, understanding your unique brand voice and ideology to create resonant content that captivates your audience. We believe every financial institution has a story to tell, and we are experts at bringing it to life.
Moreover, our approach goes beyond just content creation. We also focus on strategic distribution, ensuring your message reaches the right ears at the right time. And we measure success through in-depth analytics, constantly refining and improving our strategy based on concrete data.
Choosing Single Grain as your B2B podcast agency means embracing a dynamic approach that leverages the unique advantages of podcasting to boost your financial brand’s visibility and engagement.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In this episode, Eric Siu explores marketing and agency growth, covering hiring strategies, agency coaching, overcoming challenges, securing clients, building relationships, and leveraging podcasting for client acquisition.
To start a B2B podcast, define your target audience, choose a suitable format, and research similar podcasts in your niche. Select a relevant topic, manage your time and budget, acquire the necessary equipment and editing software, and organize your content effectively.
Podcast agencies typically charge between $1,000 to $15,000 or more per episode, depending on the podcast type, such as solo, interview-based, narrative, or hybrid.
There are approximately 2.2 million podcasts available, but only 44% have more than three episodes and around 156,000 release weekly episodes. Specific numbers for B2B marketing podcasts are not easily found through standard search methods.
Podcasters can succeed independently, but many benefit from having an agent.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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