Turn Search Into Pipeline with Single Grain's B2B Paid Search Approach

As a B2B paid search agency, we help you capture high-intent demand across Google, Bing, Amazon and AI-powered surfaces. Our team builds and optimizes campaigns that drive qualified SQLs and revenue, not just clicks.

Why Your Brand Needs to Be Everywhere

Search isn’t one channel anymore. Your buyers compare options on Bing, scan Amazon results, and ask AI tools for vendor recommendations.

As a B2B paid search agency, we orchestrate coverage across each channel so you don’t rely on a single source of demand:

Paid Search Platforms

Google Ads, Microsoft Advertising (Bing), Amazon Search, YouTube Search

B2B Buyer Networks

LinkedIn, Reddit, Quora, Industry communities

AI & Automation

Smart Bidding, Performance Max, automated testing, scripts

Data & Integrations

CRM sync, Offline Conversions, Enhanced Conversions, Matched Audiences

Ready to scale pipeline everywhere?

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How We Help You Show Up Everywhere

We don't just tweak bids and call it a day. Our team engineers full-funnel paid search programs that reach buying committees and turn intent into measurable revenue.

Uncover High-Intent Queries That Convert

We analyze how your ICP searches across Google and Bing—keywords, questions, and comparison terms. Then we cluster terms by funnel stage and buying role to prioritize revenue-driving queries.

Spot Gaps Your Competitors Missed

We audit competitor ads, extensions, and landing flows to expose weak spots and under-served terms. This reveals where you can capture qualified demand at a lower CPC.

Ready to outperform your competition?

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Design Campaigns for Each Platform

We tailor structure, match types, RSAs, assets, and audiences for Google Ads, Microsoft Advertising, and Amazon. We add negative lists and exact-match protectors to balance scale with quality.

Turn Clicks Into Pipeline

We pair ads with focused landing pages, fast forms, and routing logic. A/B tests on offers, headlines, and proof lift conversion rates and move more MQLs to SQLs.

Track What Actually Drives Revenue

We connect ad platforms to your CRM with Offline Conversion Tracking and Enhanced Conversions. You’ll see ROAS, CAC, and SQL rate by campaign so we can reallocate budget with confidence.

Our Services

Our B2B paid search services help you capture qualified demand, convert high-intent clicks, and scale revenue efficiently.

B2B PPC Strategy & Planning

Account & Campaign Architecture

Ad Creative & Extensions

Keyword & Audience Management

Landing Pages & CRO

Bidding, Budgets & Automation

Attribution & Reporting

ICP and intent mapping Market and keyword research Funnel and offer strategy Channel mix (Google/Microsoft/Amazon) Forecasting and budget models Competitor and gap analysis Experiment roadmap

Audits and rebuilds Naming conventions and structure Match-type and query mapping Ad group and RSA frameworks Brand vs non-brand separation

Responsive Search Ads Assets: sitelinks, callouts, lead forms Copy and CTA testing Dynamic Search Ads with controls Policy review and quality assurance

Negative lists and sculpting Query mining and expansion In-market and custom segments Remarketing and customer lists Competitor and category terms

Dedicated PPC landing pages Form and UX optimization Offer and value prop testing Speed, tracking, and analytics Thank-you pages and nurture paths

Smart Bidding with guardrails Budget pacing and reallocation Scripts and rules automation Dayparting and geo controls Performance Max and DSA governance

CRM integration and Offline Conversions Enhanced Conversions setup Multi-touch attribution views Custom dashboards and KPIs SQL, ROAS, and revenue cohort analysis

The Single Grain Difference: What a Great B2B Paid Search Agency as a Partner Looks Like

We Optimize for Pipeline

We align campaigns to SQLs and revenue using CRM signals and Offline Conversion Tracking—not vanity metrics or empty lead volume.

We Pair AI with Expert Oversight

We leverage AI for bidding and experimentation, while senior strategists set guardrails, interpret signals, and move budget toward what’s working.

We Build Strategies Around Your ICP

Your buyers, deal cycles, and ACV shape our plan. We tailor offers, messaging, and targeting to match how your market actually buys.

We Operate As An Extension of Your Team

Clear plans, proactive insights, and transparent reporting. You’ll always know what’s live, how it’s performing, and what’s next.

Ready to Be Found by B2B Buyers?

Stop depending on one platform. Your buyers search on Google and Bing, scan Amazon results, and consult AI assistants. While others chase clicks, we build paid search programs that turn intent into pipeline. Let’s put your brand in front of buying teams when it matters.