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Unlocking B2B Success: The Significance of a Superior Advertising Strategy

Do you feel like your hotel’s B2B advertising efforts are not yielding the desired results? Are you continuously investing in paid ads but seeing minimal return on your investment?

This can be a common challenge for many hotels in the B2B sector. The digital advertising landscape is crowded, and making your ads stand out among the myriad of competitors can be daunting. If you’re failing to reach your target audience or the audience isn’t converting, it’s likely affecting your bottom line. To achieve your goals, you need a fresh perspective – a reality check on your current strategies.

A specialized B2B advertising agency can help transform your hotel’s advertising initiatives into a lead-generating powerhouse. An agency like Single Grain can help you devise targeted ad campaigns that not only reach your desired audience but also resonate with them to drive bookings and partnerships.

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Efficient B2B Advertising Solutions: Our Specialization

Here at Single Grain, we blend creativity with strategy to craft high-impact advertising campaigns for the hotel industry. We understand the unique challenges of marketing in the hospitality sector and tailor our approach to match your specific needs. Our data-driven methods optimize your spend and improve your reach to potential guests.

Whether it’s Google Ads, LinkedIn Sponsored Content, or retargeting strategies, Single Grain crafts compelling campaigns to capture your audience’s attention and drive them to book a stay. We focus on delivering meaningful content that aligns with your target audience’s travel needs and preferences, encouraging real-time engagement and long-term guest loyalty.

Boosting your booking rates and nurturing those leads through to confirmed reservations is our ultimate aim. We work diligently and strategically to achieve astounding results. Enlist Single Grain to make your advertising dollars work harder and smarter in the competitive hotel industry.

With Single Grain, you can take advantage of:

  • Targeted keyword research
  • Conversion-focused ad design
  • Precision audience targeting
  • Data-driven campaign optimization
  • Retargeting strategies
  • ROI tracking and reporting

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes your approach distinct from other B2B advertising agencies?

    We recognize that advertising for the hotel industry necessitates a distinct strategy compared to other sectors. Our team boasts substantial expertise in B2B advertising, having collaborated with both established hotel chains and emerging boutique establishments. We concentrate on developing customized strategies, utilizing a mix of hospitality industry best practices, pioneering methods, and comprehensive data to construct a bespoke roadmap for your hotel business. Our location in the heart of the commercial district keeps us in tune with the heartbeat of the industry, allowing us to stay abreast of evolving trends in B2B advertising for hotels.

  • How does B2B advertising differ from regular business advertising?

    Conventional advertising strategies in the hotel industry typically aim at the final guest, with goals ranging from increasing bookings, capturing guest data, or enhancing brand recognition. However, B2B advertising in the hotel sector seeks to persuade other businesses to collaborate with you. This requires a more focused strategy, emphasizing the unique value and reliability of your hotel’s amenities or services to a distinct audience.

  • Which are the most effective channels for B2B advertising?

    The selection of promotional avenues is greatly influenced by your hotel’s offerings and your desired guests. Our seasoned team will meticulously pinpoint the most impactful platforms for your establishment, taking into account where your potential patrons are most likely to interact. Each marketing plan we devise is bespoke, fortified by our comprehensive experience and data-led understanding to make educated choices about B2B advertising agencies that guarantee the most advantageous return on investment for your hotel.

  • How much should I budget for effective B2B advertising each month?

    The budget fluctuates significantly depending on your hotel’s scale, goals, and financial capacity. We offer a bespoke proposal detailing the investment we believe you should commit to attracting and retaining guests through strategic advertising. To explore a personalized strategy for your hospitality business, click here for a complimentary consultation!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Hotel B2B Ads

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

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Level Up Your Marketing Without Increasing Your Headcount

Optimize Hotel B2B Ads