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Unlocking B2B Success: The Significance of a Superior Advertising Strategy

Do you feel like your educational institution’s B2B advertising efforts are not making the grade? Are you continuously investing in paid ads but seeing minimal return on your investment?

This can be a challenging equation for many educational institutions. The digital advertising landscape is as crowded as a school hallway, and making your ads stand out among the sea of competition can be as tough as a final exam. If you’re failing to reach your target audience or the audience isn’t converting, it’s likely eating into your budget. To pass this test, you need a fresh perspective – a reality check on your current strategies.

A specialized B2B advertising agency with a focus on education can help transform your advertising initiatives into a lead-generating powerhouse. An agency like Single Grain can help you devise targeted ad campaigns that not only reach your desired audience but also resonate with them to drive conversions. Just like a good teacher, they can guide you towards achieving your goals.


Efficient B2B Advertising Solutions: Our Specialization

At Single Grain, we blend creativity with strategy to craft high-impact B2B advertising campaigns for educational institutions. We understand the unique challenges of marketing in the education sector and tailor our approach to meet your specific needs. Our data-driven methods optimize your budget and enhance your visibility.

Whether it’s Google Ads, LinkedIn Sponsored Content, or retargeting strategies, Single Grain designs compelling campaigns to capture the attention of educators, administrators, and students alike. We focus on delivering meaningful content that aligns with your target audience’s concerns and needs, fostering real-time engagement and long-lasting relationships.

Our ultimate goal is to boost your conversion rates and nurture those leads into successful partnerships. We work diligently and strategically to achieve remarkable results. Enlist Single Grain to make your advertising budget work harder and smarter in the education industry.

With Single Grain, you can take advantage of:

  • Targeted keyword research
  • Conversion-focused ad design
  • Precision audience targeting
  • Data-driven campaign optimization
  • Retargeting strategies
  • ROI tracking and reporting

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes your approach distinct from other B2B advertising agencies?

    We recognize that advertising in the education sector, a B2B environment, necessitates a distinct strategy compared to B2C. Our team boasts considerable experience in this specialized field, collaborating with both established educational institutions and emerging ed-tech startups. We concentrate on developing customized strategies, utilizing a fusion of sector-specific best practices, pioneering methods, and comprehensive data to construct a bespoke blueprint for your educational establishment. We’re strategically located in the heart of the academic district, keeping us in tune with the rhythm of the education industry and allowing us to stay abreast of evolving B2B advertising trends.

  • How does B2B advertising differ from regular business advertising?

    Traditional educational outreach often targets the final learner, with goals ranging from increasing enrollment, capturing potential students’ interest, or enhancing institutional reputation. However, B2B advertising within the education sector seeks to persuade other educational institutions or businesses to collaborate with you. This requires a more focused strategy, emphasizing the importance and reliability of your educational programs or services to a distinct audience.

  • Which are the most effective channels for B2B advertising?

    The selection of communication avenues is largely influenced by your educational offerings and your intended audience. Our proficient team will meticulously pinpoint the most impactful platforms for your institution, taking into account where your potential academic partners are most likely to interact. Every strategy we formulate is distinct, fortified by our broad experience and data-driven insights in the education sector. This enables us to make informed decisions about B2B advertising channels that assure the most beneficial return on investment.

  • How much should I budget for effective B2B advertising each month?

    The budget fluctuates significantly depending on your educational institution’s scale, goals, and fiscal capabilities. We deliver a personalized proposal detailing the investment we believe you should dedicate to attracting and maintaining relationships with partners through strategic advertising. To explore a bespoke strategy for your educational establishment, click here for a complimentary consultation!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Student Recruitment

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work


Level Up Your Marketing Without Increasing Your Headcount

Optimize Student Recruitment