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Unlocking Business Potential with Analytics

Is your SaaS business data scattered across various platforms, making it difficult to create a consistent and meaningful interpretation? Do reports and spreadsheets seem like a labyrinth, leading to false interpretations and decisions that may impact your software service negatively? It’s a common issue in the SaaS industry, and it’s aggravating.

But imagine if you could distill your data into cognizant, actionable insights. This is where an analytics agency steps in—to take the stress and guesswork out of your SaaS data analysis process.

At Single Grain, we specialize in deriving sense from chaos. Our team of expert data scientists utilizes sophisticated analytical tools to analyze your SaaS business data, guaranteeing accurate insights and predictive analysis to aid better decision-making in your software service delivery.


Our Expertise, Your Growth

At Single Grain, we are staunch advocates of data-driven decision making, especially in the SaaS landscape. Harnessing the power of advanced analytics, we help you uncover crucial insights about your software users, their usage patterns, and their needs. These insights form the bedrock of our marketing strategies, ensuring your software solutions reach the right audience and achieve maximum user adoption.

Single Grain is armed with a suite of cutting-edge tools and a team of seasoned analysts who leverage their vast experience to decipher intricate SaaS usage data. By identifying patterns and correlations, we unveil opportunities to enhance software performance, improve user experience, and unlock your growth potential in the competitive SaaS market.

We don’t just crunch numbers—we deliver actionable, forward-thinking insights that drive tangible results for your SaaS business. With our analytics expertise, you can predict software usage trends, make informed product development decisions, and stay a step ahead of your competitors.

Our core services as an analytics agency for SaaS businesses include:

  • Data analytics and interpretation
  • User behavior analysis
  • Software performance and website analysis
  • SaaS market trend forecasting
  • Conversion Rate Optimization (CRO) for user sign-ups
  • Predictive analysis for user behavior

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)

In this episode, We delve into the latest advancements in AI, focusing on the release of Gemini, ChatGPT vs Bard test, and the recent AI scandal involving Sports Illustrated. We ponder the future impact of AI on search engines and content creation and the significant role of human intervention. The discussions give insights into AI's growing influence and potential challenges ahead.

Learn More About The Work We’ve Done

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does an analytics agency differ from a traditional marketing agency?

    A SaaS-focused analytics agency excels in gathering, scrutinizing, and deciphering data to guide strategic decisions. Unlike conventional marketing firms that concentrate on crafting and implementing marketing plans, an analytics agency within the SaaS realm dives deep into the granular details of data analytics. Their goal is to comprehend user behavior, monitor marketing outcomes, and deliver practical intelligence. By leveraging sophisticated tools and techniques, they grapple with intricate data, providing a more accurate comprehension of your market, user base, and the efficacy of your marketing efforts.

  • How can an analytics agency help improve my business performance?

    A SaaS-focused analytics agency can provide critical understanding into your software operations, user interactions, and industry shifts. By deciphering intricate data compilations, they can spot recurring themes and tendencies that might not be readily apparent. This empowers you to comprehend the successful aspects of your software and the areas needing improvement, facilitating data-driven decisions on resource allocation. Essentially, an analytics agency can assist you in enhancing operational efficiency, pinpointing your user base more accurately, and ultimately, amplifying your return on investment.

  • I'm already using digital marketing tools, why would I need an analytics agency?

    While SaaS platforms are excellent at amassing data, they sometimes struggle to provide a comprehensive interpretation of this information. An analytics agency is equipped with the proficiency to not just harvest data, but to scrutinize it, extract actionable intelligence, and formulate strategic advice based on this analysis. They can assist you in deciphering the narrative behind the figures and advise you on how to utilize this knowledge to propel your software service’s expansion.

  • How much does it cost to hire an analytics agency?

    The expense associated with engaging an analytics agency can fluctuate significantly, influenced by factors such as the project’s breadth, the intricacy of the data, and the proficiency level necessitated. As a SaaS business, we comprehend that each company has distinct requirements and financial constraints, and we are committed to offering bespoke solutions that yield substantial value. We invite you to initiate a complimentary consultation to converse about your particular requirements and receive a personalized estimate. Bear in mind, allocating resources towards analytics equates to investing in a deeper comprehension of your business, thereby enabling data-driven decisions that propel expansion.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik


Level Up Your Marketing Without Increasing Your Headcount

Unlock Data Insights