“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unleash the Power of Your Ads with Adtech Consulting
Is your adtech not delivering the ROI you anticipated?
It can be incredibly frustrating to invest in digital advertising yet not see the results you expect. You’ve got the tools and platforms, but the complexity of adtech can be overwhelming, leaving you unsure if your strategy aligns with your business objectives.
The solution lies in a refined approach that understands and harnesses the intricate webs of adtech. An approach that leverages cutting-edge technologies like AI and machine learning, optimizes bidding strategies, streamlines ad operations, and targets your audience with pinpoint accuracy.
Single Grain is steeped in the nuances of adtech consulting services. We know that aligning your technology with your business goals is the key to unleashing a robust ROI, ensuring your advertising works smarter, not just harder.
Your Adtech Consulting Agency
As your adtech consulting agency, Single Grain is poised to bridge the gap between adtech potential and performance. Our approach begins with an assessment of your current tech stack and business goals to design a clear, actionable plan.
Next, we focus on streamlining your operations, empowering you with data insights for better decision-making, and optimizing campaigns that engage your target demographic in the most cost-efficient way possible.
We also provide comprehensive training and support to help you navigate the ad tech landscape, ensuring you stay updated with the latest technological advancements. Our services are tailored to different client types, including publishers, marketers, tech companies, and investors.
Most importantly, we maintain an agile methodology, adapting to the ever-evolving adtech landscape while ensuring your strategy remains on the cutting edge, scales effectively, and achieves measurable success.
- Adtech Stack Assessment
- Data Analytics and Insights
- Campaign Management and Optimization
- Programmatic Strategy and Execution
- Real-Time Bidding Optimization
- User Segmentation and Targeting
- System Integrations and Vendor Selection
- Compliance and Transparency Focus
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Bonus #2: Sneak Peek of AOA Hangouts
In this special AOA episode, Eric Siu and Neil Patel coach agency owners on business growth, covering writing memos for clarity, hiring offshore talent, and preparing for AI's industry impact.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Launching a Successful Lead Gen Strategy for Interchain’s Annual Hackathon Event
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300% ROI In Just 9 Months
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MQL Driven by LinkedIn Ads Increased By 193%
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Increasing Revenue for Learning A-Z over 2024 Using Paid Media
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+1023% Revenue Lift from Paid Media in Just Four Months
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Growing Brand Awareness with Meta Campaign
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Increasing Organic Lead Flow by 600+% for Alessa using AI-Generated Content
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2x ROAS Increase Across All Channels
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Click-Through Rate Increased by 325%
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$47k in Profit With a Single Email Campaign
Frequently Asked Questions
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What exactly does an AdTech consultant do?
An AdTech consultant is like a navigator for the complex digital advertising ecosystem. They help you chart a course through data analytics, programmatic advertising, and campaign optimization. With their expertise, you can expect tailored solutions that enhance ad performance, maximize ROI, and effectively target your desired audience. They’re your partners in making sense of the ever-evolving AdTech landscape.
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How can AdTech consulting improve my advertising campaigns?
By diving deep into your advertising strategies, an AdTech consultant identifies inefficiencies and opportunities. They use cutting-edge tools to refine targeting, streamline ad spend, and boost conversion rates. Their insights can lead to more personalized ad experiences for your audience, ensuring every dollar of your budget is spent wisely. It’s all about smarter, not harder, ad campaigns.
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Is AdTech consulting suitable for small businesses or only large enterprises?
AdTech consulting can benefit businesses of all sizes. For small businesses, it’s a way to level the playing field by employing strategies typically reserved for larger companies. Consultants can provide cost-effective solutions that help you reach your audience effectively, even on a limited budget. For large enterprises, they offer scalability and advanced analytics to further enhance campaign performance.
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Why should I choose AdTech consulting over managing my ad campaigns internally?
AdTech consultants bring a wealth of specialized knowledge and an outside perspective that can be critical for innovation. While internal teams are experts in your business, consultants are experts in the advertising technology market. They stay updated on the latest trends and tools, providing insights that might not be available in-house. Partnering with a consultant can complement your team’s skills and drive better results.
If you were unable to find the answer you've been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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Level Up Your Marketing Knowledge
Marketing School
A top business podcast with 90
million downloads
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
Entrepreneurs
