“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Do you find it challenging to establish meaningful connections with your high-end clientele? Are broad-based marketing strategies falling short in delivering the luxury experience your clients expect?
Generic marketing campaigns may no longer suffice in the opulent landscape of the luxury industry. You crave for exclusivity, yearn for bespoke strategies, and a focus that zeroes in on the high-value accounts that truly matter to your brand. What you need is an Account Based Marketing (ABM) strategy tailored for the luxury sector.
ABM can provide higher ROI than any other marketing approach when utilized effectively. And guess what, Single Grain has mastered this art. We take a customer-centric approach, focusing on accounts with the most potential, streamlining marketing efforts, increasing relevance, and driving results that matter. We are not just an account based marketing agency, we are your partner in crafting a luxury narrative that resonates with your clientele.
At Single Grain, we excel in crafting bespoke ABM strategies that align perfectly with your luxury brand’s unique needs. Our experienced team meticulously examines your key accounts and tailors your marketing approach to resonate with the discerning tastes of your clientele. This ensures your messaging reaches the right connoisseurs at the right moment, leading to enhanced conversions and returns in the luxury market.
We harness the power of big data, analytics, and creative content to captivate, engage, and elicit proactive responses from your target accounts. Our strategic insights will empower you to prioritize prospects, streamline marketing efforts, and effectively close deals quicker in the competitive luxury landscape.
Align your marketing with your sales, creating a unified front that drives results in the luxury sector. Together, we can bolster your position in the market and maximize your growth potential.
Services our ABM team provides for luxury brands include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss evolving paid advertising, emphasizing a shift from performance to brand marketing and a full-funnel approach. They highlight the focus on long-term growth via impression-based channels, the transition to consideration and awareness in ads, and creating distinct audiences for better outcomes. The conversation also covers the challenges of attribution, the importance of investing in top-of-funnel traffic, the unreliability of data from agencies, analyzing campaign impacts beyond 90 days, and the role of agencies in navigating data complexities for sustainable growth.
Account-based marketing (ABM) is a strategy focused on targeting specific accounts with personalized marketing campaigns tailored to their unique needs and characteristics.
Account-based marketing (ABM) is not dead. It remains active but needs updated strategies to enhance its effectiveness and reduce complexity.
The three types of account-based marketing are: 1. One-to-one marketing (Strategic ABM): Focuses on a single, high-value account. 2. One-to-few marketing (ABM Lite): Targets a small group of accounts with similar traits. 3. One-to-many marketing (Programmatic ABM): Utilizes automated, data-driven methods to reach a larger group of accounts.
An example of an account-based marketing (ABM) plan is a campaign that identifies target buyers, creates personalized messaging for each, and delivers tailored items like cupcakes. This approach achieved remarkable success, with response rates reaching 80%, far exceeding the initial target of 20%.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
The benefits of luxury ads are plentiful. The world of luxury advertising is a fascinating and complex one that has evolved significantly over the years. Today, luxury brands invest heavily…
Updated July 2024. Is your ad agency struggling to get leads? Advertising agency case studies are an excellent way to demonstrate your best work to prospective clients to generate more…
If you think you don’t need an AI marketing agency, it behooves you to think again. In today’s digital marketing space, artificial intelligence is becoming more and more ubiquitous. It’s…