Smart Rent’s primary challenge was to overcome the technical SEO deficiencies that were limiting pipeline growth. The core issues that needed to be addressed were:
- Systematic Indexation Issues: A significant portion of Smart Rent’s valuable content was not being properly crawled and indexed by search engines, making it invisible to their target audience.
- Redirect Optimization: A large number of unnecessary redirects were slowing down the website and creating a poor user experience, which in turn was hurting their search rankings.
- Core Web Vitals Compliance: The website was failing Google’s Core Web Vitals tests, indicating a subpar user experience and negatively impacting their search performance.
- Content Structure Enhancement: The website’s content was not well-structured, making it difficult for search engines to understand and rank their pages for relevant keywords.



