Single Grain Marketing’s high-conversion content framework differentiated LS Building Products in AI search, resulting in impressive outcomes such as increased traffic and quote requests. They optimized content to enhance visibility on AI search and increase conversions, resulting in a rise in organic traffic and compounding monthly quote requests.

• Interactive tools & calculators (e.g., stair, framing, roofing, decking): High-engagement pages that became traffic magnets and lead capture tools.
• Product-focused blog content: Educational posts covering product comparisons, installation guides, design planning, maintenance, trends, and home value. These helped establish authority, improve rankings, and build trust.
• Optimized e-commerce product pages: Conversion-focused pages for high-demand products (windows, siding, decking, structural materials).
• Location & brand pages: Locally optimized pages (e.g., East Peoria Kitchen & Bath showroom, service division pages).

When we first drove this SEO strategy, it generated an impressive number of traffic, leads, and keywords. Over time, LS Building Products wanted to achieve these additional goals:

• Adapting Content for AI: We needed to create content that would not only rank in traditional search but also be easily understood and sourced by AI language models.
• Targeting High-Value Keywords: The strategy required identifying and targeting high-volume, high-intent keywords that would drive both organic traffic and AI-powered results.
• Building Topical Authority: To gain visibility in AI search, we had to build deep topical authority around key product categories like siding, windows, roofing, and decking.