Smart Rent – Technical SEO & AI-Powered Growth

SEO

How Smart Rent Achieved a 32% Increase in Lead Generation and 200 AI Citations in 30 Days

Smart Rent, a leading provider of smart home technology for rental properties, was facing critical technical SEO issues that were hampering their growth. Missing title tags, broken internal links, and mobile performance problems were preventing them from reaching their target audience and converting leads. Our team at Single Grain conducted a comprehensive performance analysis and implemented a strategic 5-tier priority framework that resulted in a 32.1% increase in organic search demo form submissions and 200 new AI citations in just 30 days.

+32.1% Increase in organic search demo form submissions

+21.9% Increase in key events

+345% Increase in referral traffic from LLMs

The Results

Just 1.5 months after implementing our strategic 5-tier priority framework, Smart Rent saw a dramatic improvement in their organic search performance, user engagement, and lead generation. The technical SEO fixes also led to a massive increase in AI search visibility, with 200 new citations across all major AI platforms.

Performance Highlights (1.5 months after implementation)

Organic Clicks

+8.4%

Key Events

+21.9%

Engaged Sessions

+56.5%

Organic Sessions

+23.5%

Lead Generation

+32.1%

in organic search demo form submissions

Google AIO

+50%

Google AIO: 50% increase in total citations

ChatGPT

+100%

new visibility (from zero to significant presence)

Perplexity

+100%

new visibility (from zero to significant presence)

Gemini

+100%

new visibility (from zero to significant presence)

Total AI Visibility

+200%

citations across multiple pages, representing massive AI discovery growth

The Problem

Smart Rent was struggling with a number of critical technical SEO issues that were negatively impacting their ability to rank in search, engage users, and generate leads. Missing title tags, broken internal links, and poor mobile performance were just a few of the problems holding them back.

Our Goal

Technical SEO Optimization & AI Search Dominance

SEO, SEvO, AIO, LLM

Our goal was to identify and address all critical technical SEO issues to improve organic search performance, increase user engagement, and boost lead generation. We also aimed to establish a strong presence for Smart Rent in the rapidly growing AI search landscape.

Challenges

Systematically Addressing Indexation Issues: We needed to develop a structured approach to fix indexation problems and ensure that all of Smart Rent’s valuable content was being properly crawled and indexed by search engines.
Optimizing Redirects: A large number of redirects were slowing down the site and creating a poor user experience. We needed to optimize them to improve site speed and performance.
Improving Core Web Vitals: The website was failing Core Web Vitals tests, which was hurting their search rankings and user engagement. We needed to make significant improvements to meet Google’s standards.
Enhancing Content Structure: The content on the site was not well-structured, making it difficult for search engines to understand and rank. We needed to enhance the content structure to improve its visibility and authority.