Convert More Listings & Leads with Single Grain's Real Estate PPC Management

We help real estate agencies capture high-intent buyers and sellers through targeted PPC campaigns that deliver qualified leads at a lower cost. Our data-driven approach maximizes your ROI across Google, Meta, and emerging platforms.
Why Your Real Estate Agency Needs Expert PPC Management

Traditional real estate marketing isn't enough anymore. Today's buyers and sellers research properties online before ever contacting an agent, and your competitors are bidding for their attention.

At Single Grain, we help you reach these prospects at every stage of their journey:

Higher Conversion Rates
Real estate PPC averages 4.7% conversion rate, outperforming most industries
Multi-Platform Visibility
Google Search, Display Network, Meta, YouTube, Microsoft Ads
Hyperlocal Targeting
ZIP code, neighborhood, and radius targeting for precise audience reach
Mobile Optimization
50%+ of real estate PPC clicks come from mobile devices
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How We Maximize Your Real Estate PPC ROI
We don't just run generic ads and hope for results. Our team builds strategic campaigns specifically designed for the real estate industry, focusing on quality leads and measurable outcomes.
Deep Market Analysis & Keyword Research
We research high-intent real estate keywords in your specific market, analyzing both buyer and seller search patterns. Our team identifies the terms with the best conversion potential and lowest competition, from broad terms like 'homes for sale' to specific phrases like 'luxury waterfront condos in [neighborhood].'
Strategic Campaign Structure
We build campaigns organized by property types, neighborhoods, and buyer/seller intent. This granular structure allows for precise bidding, tailored messaging, and detailed performance tracking so you can see exactly which segments generate the best ROI.
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Compelling Ad Creative & Extensions
We create ads that showcase your properties and expertise using all available formats—including video tours that receive 403% more inquiries. Our team implements all relevant ad extensions (location, call, site links) to maximize visibility and provide instant paths to conversion.
Conversion-Focused Landing Pages
We design landing pages that match search intent and showcase properties beautifully. Each page is optimized for lead capture with compelling CTAs, virtual tours, neighborhood information, and simple contact forms that convert visitors into leads.
Continuous Optimization & Scaling
We monitor performance daily, adjusting bids, refining targeting, and expanding successful campaigns. Our team implements aggressive negative keyword strategies to filter out unqualified traffic, ensuring your budget attracts serious buyers and sellers only.
Our Real Estate PPC Services
Our comprehensive PPC management services are tailored specifically for real estate agencies looking to generate more qualified leads and listings.
Search Campaign Management
Display & Remarketing
Video & YouTube Advertising
Meta (Facebook/Instagram) Advertising
Landing Page Development
Tracking & Analytics
Strategic Consulting
Buyer-intent keyword targeting Seller-focused campaigns Hyperlocal geographic targeting Negative keyword refinement Automated bidding strategies Mobile bid adjustments Location extension optimization
Property listing remarketing Website visitor retargeting In-market audience targeting Custom intent audiences Dynamic property ads Branded remarketing creatives Cross-platform retargeting
Property tour campaigns Neighborhood showcase videos Agent introduction ads Testimonial video promotion YouTube discovery campaigns In-stream video ads Video remarketing
Carousel property ads Lead generation campaigns Dynamic listing promotions Instagram Story ads Demographic targeting Interest-based audience building Facebook Marketplace integration
Property-specific landing pages Neighborhood landing pages Mobile-optimized design Lead capture optimization Virtual tour integration A/B testing Page speed optimization
Call tracking implementation Form submission tracking Lead quality scoring ROI measurement Multi-touch attribution Cost-per-lead monitoring Conversion path analysis
Budget allocation guidance Seasonal strategy adjustments Competitive market analysis New listing promotion plans Cross-channel integration Market trend reports Fair housing compliance review
The Single Grain Difference: What Makes Our Real Estate PPC Management Stand Out
We Know Real Estate Metrics That Matter
We don't just track clicks and impressions. We measure cost per qualified lead, lead-to-showing conversion, and cost per listing or sale. This ensures your PPC investment directly contributes to commission-generating activities and real revenue.
We Leverage Advanced Automation & AI
We harness Google's Performance Max and Meta's Advantage+ while maintaining strategic control. Our team uses AI for ad creative testing, audience refinement, and bid optimization without losing the human expertise that understands your local market.
We Focus on Lead Quality, Not Just Volume
Many agencies chase high lead counts regardless of quality. We prioritize serious buyers and sellers through strategic keyword selection, precise targeting, and filtering systems that minimize tire-kickers and maximize genuine opportunities.
We Master Mobile-First Real Estate Search
With over 50% of real estate searches happening on mobile, we build campaigns specifically optimized for smartphone users. From call extensions to location-based bidding to mobile-friendly landing pages, we ensure you capture leads wherever they're searching.
Ready to Dominate Your Local Real Estate Market?
Stop wasting your budget on generic PPC campaigns that deliver unqualified leads. Your real estate agency deserves a strategic partner who understands the unique challenges of property marketing. While your competitors struggle with rising CPCs and decreasing conversion rates, we'll help you implement data-driven campaigns that target serious buyers and sellers at every stage of their journey.
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