This Week In Growth: 5 Marketing Bullets 5/6/2016

Growth Everywhere 5 Marketing BulletsThis post originally appeared on Growth Everywhere, a marketing and business growth blog.

Happy Friday, everyone! I hope you all had a great week. Here are my five favorite marketing pieces from this week:

  1. Silk Road Was the Fastest Growing Online Marketplace Ever — Here’s Why – Ok, this post is pretty damn cool. Silk Road is an anonymous black market website for selling drug. (The founder was arrested and the FBI shut down the site. They opened Silk Road 2.0, the FBI shut it down, and then they opened 3.0.) Over $1.2 billion dollars was transacted through Silk Road 1.0 in a 2-year span and the business made $120 million in that same time. Most marketplace businesses can only dream of these kinds of numbers in their first 2 years. This post looks at Silk Road's “secret sauce” and how any startup can use their strategy for success!

 

  1. How We Fought Webspam in 2015This is a quick but good read from Google Webmaster. Their search quality team makes sure that people who are searching for something are only presented with relevant, quality results—and not spam. They use algorithms and manual reviews “to ensure that sites don’t rise in search results through deceptive or manipulative behavior, especially because those sites could harm or mislead users.” This post shows their webspam insights from 2015, trends, how they're fighting spam, etc.

 

  1. How to Get More Organic Traffic (FAST)This awesome 7-minute video from Brian Dean shows you how to get more organic traffic in ways that you might not know. Most people think: keyword research, link building, on-page SEO. But Google is using a new ranking factor, and Brian explains this ranking factor as well as showing you a quick 3-step process to get more traffic from Google, a 2-minute tweak on competitive keywords, and the 8 words you need to have on any page for serious SEO.

 

  1. Google : End Of The Online Advertising Bubble – This excellent post from Kalkis Research is about how the online advertising market is becoming way too saturated and the consequences of this. Ad space is shrinking because more and more people are using ad blockers, so ad placement companies have not only started to display ads on lower-quality websites, but use pay-per-display advertising rather than of pay-per-click. This is not as efficient or easy to track, and Kalkis says that the smaller players are in danger of being wiped out.

 

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