This Week in Growth: 5 Marketing Bullets 4/22/2016

Growth Everywhere 5 Marketing Bullets

This post originally appeared on Growth Everywhere, a marketing and business growth blog.

Happy Friday, everyone! I hope you are all prepared for an awesome weekend! But first, here are my top five favorite marketing pieces from this week:

  1. Battleground Mobile: Why (& How) to Prepare for the Future – Author Eric Enge states that the mobile takeover is only just beginning, and it’s more important than ever to plan ahead with a mobile-first mentality. This post itemizes the opportunities you should pay attention to regarding the continuing changes in mobile usage as well as user expectations for mobile devices. For example, mobile friendliness is now a ranking factor for Google.


  1. How to Find 10,000 Sales Prospects on LinkedIn in 10 Mins – The folks at DocSend think that X-Ray Searching for sales prospects is fantastic tool, especially for those who have a limited LinkedIn network. It is a pre-defined Google Search that only looks inside of LinkedIn. However, the author states that the X-Ray process doesn’t scale well and is very manual, so they use their own technique called The 10X-Ray. This post is a technical break down of the basic process.


  1. The Untold Story of Magic Leap, the World’s Most Secretive Startup – Virtual reality is posed to become a fundamental technology, and outfits like Magic Leap have an opportunity to become some of the largest companies ever. This post explores what Magic Leap’s mind-bending technology tells us about the future of virtual reality.


  1. Control, or Be Controlled: Sales Forecasting Done RightAnyone in sales knows that sometimes it’s just really difficult to close a sale. Because enterprise selling is a lengthy, convoluted process, even the best products and salespeople won’t ensure that you’ll meet your sales forecast. This post goes into detail about sales forecasting done right. In this case, ‘control’ means putting in place a strong sales, forecasting, and deal qualification process.


  1. Google AMP vs Instant Articles: The Most Important Differences You Need to Know – Another excellent article by Tamas Torok, who wrote about Facebook Instant Articles and Google Accelerated Mobile Pages in great detail. This post now compares the two – what’s the difference between them, which one’s the better option, the impact of each on SEO, and many other need-to-know points – to help bloggers and publishers fully understand which is best for them.


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  • What Is Digital Marketing?  Short answer: digital marketing is an umbrella term for the marketing of products or services using digital technologies. For the detailed answer, check out this EPIC post!
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