This Week in Growth: 5 Marketing Bullets 9/2/2016

This post originally appeared on Growth Everywhere, a marketing and business growth blog.

Hey everyone, happy Friday and I hope you have a fantastic long weekend! Here are my five favorite marketing articles from this week:

  1. The Frugal Guide to Content Marketing (Part 3): How To Promote Your Content With ZERO Budget – According to Nick Eubanks, content is not king. Promotion is. Publishing is easy, but getting it in front of the right audience is a little more difficult. This is the final post in his three-part blog series about generating shareable content on a frugal – i.e. zero dollar – budget. Part 1 was about best ways to find topics that your audience cares about and Part 2 was on the anatomy of the most shareable content.
  2. Which Areas of SEO Should Brands & Search Agencies Invest In? – The author of this post says that “the further into the future we get in SEO, the more important it is to have your own data sources and methodologies in development.” Because we need effective SEO more than ever, it must be driven by a brand's ability to “acquire SEO data, competitive insight and real experience in the latest front end technologies.”
  3. OKRs are Old News — Introducing Goal Science ThinkingMost people are familiar with OKRs (Objectives and Key Results) for setting goals at your company. But now something new is emerging: Goal Science Thinking. This approach uses OKRs as a foundation but then takes it one step further and applies “human behavioral psychology, increasing engagement, and enforcing regular practice.” This post shows how to “make your company’s objectives more data-driven, collaborative, and ultimately more successful as a result.”
  4. From “Dormant” List to 66% Open Rate, to 48K Subscribers — Here’s How – This great post describes what happened when the author emailed the 500 Startups list and as a result got a 66% open rate to 48K subscribers (over 60% that would count as “dormant”) within 24 hours.
  5. How to Derive Meaningful Insights From Your Failed Marketing Campaigns? – According to this post by Neil Patel, most marketing campaigns fail within 3 months. Instead of bemoaning that fact, you can make it a positive by analyzing your data from the failed campaigns and adjust your efforts to achieve your business objectives. By taking new actions because of mistakes, you can ensure that you don’t commit the same mistake in the future.

In case you missed it:

Latest blogs from Growth Everywhere:

Latest blogs from Single Grain:

We help great companies grow their revenues

Get Your Free Marketing Consultation

Write for us

Think you've got a fresh perspective that will challenge our readers to become better marketers? We're always looking for authors who can deliver quality articles and blog posts. Thousands of your peers will read your work, and you will level up in the process.

Contribute to our blog
Back to Top