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In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to read the blog—but compelling enough to share it, too!
Time Stamped Show Notes:
- 00:27 – Today’s topic: What Type of Content Should You Create When You Can Only Blog 1x a Week?
- 00:39 – Neil was using Quick Sprout, just once a week
- 01:38 – You want to produce something that stands out and makes people want to link
- 01:49 – First, figure out who are you targeting and how you can help them
- 02:00 – Kissmetrics targets marketers
- 02:10 – Second, who are your ideal customers?
- 02:55 – Your content should be very specific
- 03:25 – Companies are looking at more detailed metrics
- 03:42 – Blogs should be actionable and thorough
- 04:00 – Groove HQ is a good example of a growing blog
- 05:08 – Help Scout blog posts are in-depth and well done, ranking 1 and 2 on Google
- 05:56 – Be specific and don’t go for volume; go for relevancy and helpfulness
- 06:10 – That’s it for today’s episode!
3 Key Points:
- Produce a blog post that stands out and that people want to share through linking.
- Know your target and ideal customers and provide content that is helpful to them.
- The KEY is to be relevant towards the right people.
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