Should You Hire Senior Marketers or Junior Marketers? | Ep. #451

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In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also why Eric leans on the side of hiring junior marketers. Experienced marketer or not, Eric and Neil discuss why hiring someone who aligns with your core values is non-negotiable.

Time Stamped Show Notes:

  • [00:27] – Today’s topic: Should You Hire Senior Marketers or Junior Marketers?
  • [00:36] – Bottom line: it depends on the current status of your company
    • [01:00] – If you’re starting out, a junior marketer is much more reasonable to have; you can groom them the way you need and want to
  • [01:40] – Neil hires junior marketers because they’re young, they’re willing to learn and they’re more aggressive
    • [02:04] – Some senior marketers tend to be lazy in execution
  • [02:23] – Get people that tie-in with your core values
  • [02:27] – Eric looks for people who are growth-oriented and hungry for achievement
  • [03:01] – There are people who can stay with your company for a long time
  • 03:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • [03:58] – That’s it for today’s episode!

3 Key Points:

  1. If your company is just starting, it’s much more practical to hire junior marketers.
  2. Make sure you hire marketers who share your core values.
  3. Marketers should be hungry for achievement, growth-oriented, and able to execute well.

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The post Should You Hire Senior Marketers or Junior Marketers? | Ep. #451 appeared first on Marketing School Podcast.

Full Transcript of The Episode

Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.

Neil Patel: And I'm Neil Patel.

Eric Siu: And today, we are going to talk about if you should be hiring senior marketers or junior marketers, and I'm just going to start this off by saying it depends. Basically, if you're starting out, let's say you're starting out as a company, and then you are basically, you're in start up mode, right? You might not necessarily be looking for Mr. or Mrs. VP of marketing out the gate, because these people are probably used to having a team under them, and they're used to delegating, and they're used to growing more mature businesses, they're used to a lot more resources, and they're going to cost you a lot more money.
So if you're starting out, maybe it makes sense if you're not doing that much revenue to hire junior marketer, maybe an intern, that fits your core values of what you're looking for. You groom them up, and these are going to be some of your best people. I actually remember listening to a podcast on Noah Kagen's podcast a couple of days ago, and the guy he's interviewing, really smart. He was just talking about why he doesn't hire A players, right? He's hiring people that are kind of younger, willing to learn, and people that have the right attitude. These are the right people that can be grown into the really senior A players that everybody looks for. I thought that was an interesting point. I don't necessarily agree with it 100%, but he does target kind of the more junior marketers that can be groomed.

Neil Patel: I'm the same way. I don't like hiring senior marketers. I always hire junior marketers, and then have them, even if they're not groomed, just work their way up. The ones who can figure things out on their own, they're aggressive, they're willing to learn and do whatever it takes to succeed, eventually they become the senior marketers who manage people who are underneath them. Again, this strategy works of me, even if I don't know marketing, I've had other people use it, and it works extremely well. What I've found is the senior marketers just tend to be lazy and they execute way slower than the junior ones. That's not for everyone, but that's just in general what we're seeing.

Eric Siu: I think you have to also consider that the two people that you're listening to on this podcast right now tend to just want things done really quickly. I think Neil and I are both really impatient people, and we just want people that can execute at the end of the day, so again, it ties in with your core values. For me, I look for people that are very growth oriented, people that want to learn, people that are hungry. Just the other day, I remember I was interviewing somebody, we had a couple of people in the room, and this person, when I pressed him on, "Hey, who do you follow in terms of marketing? Where do you learn from?" This person just said, "Oh, I'm not good with names. I just look at a Twitter feed." To me, not good enough. So you have to define that kind of stuff when you're hiring people.

Neil Patel: Yeah, just you can pick whatever you want when it comes to hiring senior marketers and junior marketers, but you've learned what we think, and hopefully that helps you make your decision on your next marketing hire.

Eric Siu: Yeah, and the final thing I'll add is hiring the most junior people just to give you a story. There's people that have come aboard to Single Grain, and they've listened to the podcast, so a) they're growth oriented, and you know, I've had people that have joined, and they've ended up going to work at HubSpot at the end of the day, which is as we all know, a really good inbound marketing company. You can basically facilitate great people by having a strong junior marketer or internship program. These people are going to stay with you long too, because you've helped them grow, they feel loyalty, and you're going to help them continue to grow too. Obviously, you're going to try to pay them well, and then you're going to give them whatever it takes to succeed at the job, and they're going to appreciate that.
That's it for today, and before we go, we have a 90 day free trial of Crazy Egg to give away. So, that is worth up to $3,000, and there's no credit card required, and it's available to each and every single one of you. If you want to get access, just go to SingleGrain.com/giveaway, and we will see you tomorrow.

Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.

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