In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through collaborating with others and repurposing your content across many different platforms.
Time Stamped Show Notes:
- 00:27 – Today’s topic: How to Grow Your Business with YouTube in 2017
- 00:35 – YouTube is the number 2 search engine in the world and is owned by Google
- 00:50 – First, go live on YouTube
- 01:05 – Use Wirecast or ScreenFlow for Mac to stream simultaneously on other platforms
- 01:39 – Second, create educational videos
- 01:51 – Neil shares what he does when goes to the studio and records
- 02:09 – The video clips pop out in Facebook and encourages a following
- 02:14 – Educational or tutorial videos work for corporate brands as well
- 02:50 – You can convert people into customers
- 03:00 – Repurpose your video
- 03:11 – Chop up your video and add catchy titles and captions
- 03:35 – Ryan Moran of Freedom Fast Lane is a good example of this
- 03:56 – If you’re doing ads, re-target them
- 04:28 – Make sure you connect your YouTube with AdWords account and Google Analytics account
- 04:43 – Retargeting has been effective for Neil
- 05:15 – The videos must answer all the objections the people have
- 05:37 – Create a pre-roll video that you can put in front of your other YouTube videos
- 06:04 – TubeBuddy and VidIQ will allow you to peek at your competitors’ statistics
- 06:29 – There’s also suggested tags that help your videos rank
- 06:47 – Check Appsumo for the price
- 06:57 – Collaborating with people in your niche can grow your network
- 07:09 – You can cross-promote each other
- 07:20 – Leverage YouTube by promoting it through your other platforms
- 07:41 – This will give you more subscribers leading to more revenue
- 07:50 – That’s it for today’s episode!
3 Key Points:
- Educational videos or tutorials attract more subscribers which can further generate more revenue.
- Repurposing is a good way to take your content even further.
- Leverage YouTube by promoting it across your other platforms.
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