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In Episode #349, Eric and Neil discuss how to rank #1 in Google. Tune in to learn how you can work your way up to the TOP of the Google search results and why being consistent and thorough with your content can skyrocket your ranking.
Time Stamped Show Notes:
- 00:27 – Today’s topic: How to Rank #1 in Google
- 00:40 – The two main factors that affect ranking are your content and links
- 00:51 – Building backlinks becomes difficult over time
- 01:09 – Neil was at the SMX Conference and everyone was talking about links
- 01:20 – Neil found out over the years that Google values content more than they do links
- 01:27 – You want to get to Top 10 in the search result for any keyword you want to rank for
- 01:40 – Make sure your content is VERY thorough to get more search traffic in the long run
- 02:00 – Wikipedia is always the top search result for “Abraham Lincoln”
- 02:05 – The content is consistently growing
- 02:24 – Guest posting can also help your ranking and ROI
- 02:53 – Eric has a team that tracks their links using Pitchbox
- 03:23 – You can get a higher domain authority when you base your content on your keywords
- 03:37 – Ranking takes time
- 04:15 – That’s it for today’s episode!
3 Key Points:
- Content and links are the main factors that account for your search ranking; but, at the end of the day, you should focus more on content.
- Be THOROUGH when you write your content—this will get you to the Top.
- Be patient and just continue to add value; your ranking will increase over time.
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Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School, I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: Today we're going to talk about how to rank number one in Google. I think this is something that everybody wants, and I think I'm going to go back to the two main factors first before we go into more details. Two main factors when it comes to ranking, one, content, two, links. Everybody forgets about, or not everybody, a lot of people forget about number two. So Neil what are your thoughts around this? 'Cause I think you just did a video on this right?
Neil Patel: Number two is hard over time you'll build up your back links, you can try things like E-mailing out people who link to your competitors using [inaudible 00:00:59]. You know what the funny thing is, is speaking about links my experience ... There was a conference that just recently happened, it was an SMX conference and everyone was talking about links. What's funny is, if you bib a lot of links and someone has double to triple the amount of links for you, even if they have more authority it doesn't mean they're going to rank higher. I've actually found over the past few years Googles put way more value on content than anything else.
So what you want to do is, you want to go through the top 10 to 20 results for any keyword that you want traffic from. Look at what keywords and phrases they're using on the page, you can use a keyword density tool by SCO book. Make sure that your content is more thorough and encompasses those keywords plus more, and what I've found is when you do that you'll get way more traffic, search traffic, in the long run than anything else.
It's just about being more thorough, and we've mentioned this example many times if you Google Abraham Lincoln, one of the US Presidents, Wikipedia has always consistently ranked at the top. Why? That article has more and more content added to it over time. It should be well over 10,000 words now, and it discusses every little thing that you can possibly think of when it comes to the topic of Abraham Lincoln.
Eric Siu: Neil and I have talked about guest posting in the past, but I remember getting number one for a few of our main keywords. With guest posting you know we did kind of have some, I think in our author by lined, basically we had a combination of some anchor types and also our brand keyword and that helped us get into, push us into a number one position for that. But it's not something like that we're doing all the time, so you know from a guest posting perspective that's the "ROI" that we got.
Now the other thing is most of the time when people talk about broken link building I'm kind of whatever about it. But we do have people on the team right now that are focused on broken link building and we track it through a tool called Pitch box. It's basically like you can call it like a CRM for link building, and the success rates are actually pretty high because the content that we produce is not that bad. Then we have people that are open and linking to it, we're talking domain authority, 40, 50, 60 in some cases 70 plus or so. So that's how we get into number one for certain keywords that we're trying to rank for.
But at the same time like when you start to build more links you get higher domain authority when you start to publish things. I remember when we first published a post on marketing funnels, we started ranking number one and number two for it, now we're like number six, we didn't really build any links for that one. But you get that domain authority higher, you're going to be able to rank number one, Neil.
Neil Patel: It's also just time, like I rank really high for a lot of marketing keywords like online marketing and SCO, and stuff like that. It varies, it changes over time, sometimes my rankings drop. But what I found is in many cases you add the page, you keep adding more and more content, you don't pop up to the top, not in six months, not in a year. But roughly in many cases for me I wait like a year and a half and then I'm ranking really strong.
Eric Siu: Perhaps maybe that's the number one takeaway, everyone wants the rankings quickly. Yeah the reality is with this Google stuff it just takes time, so be patient with it and just wait it out, do good things and add value and you'll get there. So that's it for today, and we'll see you tomorrow.
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