In episode #645, Eric and Neil discuss how SEO is changing. Tune in to hear what will become of SEO next year and how you can adapt.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic:
- [00:38] SEO is heading towards voice search.
- [00:40] However, it’s not just SEO, it’s the world. Consider Amazon’s “Alexa”.
- [01:03] Search is changing, because people will ask an AI assistant as opposed to Googling.
- [01:56] There is a tool that was developed to help with semantic searches.
- [02:08] It looks for the meaning of what you are looking for (ex. What is love? And it will produce results that offer resources to answer that question).
- [02:50] AI and semantic searches are melding together.
- [03:09] Alexa the product is better at SEO, but the voice device outranks it.
- [03:25] Mobile is huge now.
- [03:33] If you are using a mobile phone, the search index you see is different than what you would get on a desktop.
- [03:50] It’s unclear how to monetize voice search thus far.
- [04:04] You need to be there, so once it’s monetized, you can jump on it.
- [04:46] Eric and Neil now have their podcast on Alexa and they are getting more listens.
- [05:20] That’s it for today!
- [05:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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The post Here’s How SEO is Going to Change in 2019 | Ep. #645 appeared first on Marketing School Podcast.
Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: I'm Neil Patel.
Eric Siu: Today we are gonna talk about how SEO is going to change in 2019. Neil?
Neil Patel: If you think about SEO where it's heading, whether you guys like it or not, is voice search. It's not just SEO. It's the world. You look at Alexa from Amazon. Everyone is starting to use. Alexa is being like, "Alexa, what's three plus three?" I know that sounds funny, but my nephew, he can ask Alexa for his homework and my sister has to tell him, "Hey, you're not allowed to ask Alexa any time you have a homework problem," because Alexa just tells him the right answer.
If you think about it, search is changing. We, in our days, when we have questions we would have just Googled it. But now people are just asking things like Alexa what the answers are. Because of that SEO is gonna change into more and more voice search. When it changes into voice search what you'll see is like you have rich snippets and Google taking your data, it's gonna get even worse and which they're just gonna take your data and show it through a microphone or a speaker and you're not gonna get anyone coming to your website because of that.
Eric Siu: Okay, going back to, if you didn't hear it the last couple of episodes, but I was at TED last week and I was listening to Ray Kurzweil speak and he works on AI. This guy is a total futurist. All the predictions he made, I think he guesses that he's 86% correct from when he started guessing that a lot of people would be using super phones all the time. What he said was, or the tool that he developed was a tool that helps with semantic search. What does that mean? That means you are able to search millions and millions of books all at one time. Maybe you might type in the question, "What is love?" Semantic means it looks for the meaning of what you're looking for. It shows what a bunch of books say about the meaning of love or what is SEO for example. Maybe there's a bunch of books out there.
That's where things are going. They're looking at not just keyword-based search results, but semantically what do you mean. That ties into what Neil is talking about around voice search. A lot of this stuff is happening. That means the results that we're used to seeing, a lot of them are gonna change. 'cause we don't necessarily need for a query like what's one plus one, we don't need 10 results, we don't need 10 links. We just need one answer, like Alexa for example. You got voice search coming, you got semantic stuff going on that's also combining with AI. All this stuff is melding together.
Neil Patel: Yeah, and think of it this way. Eric, you work with Alexa, right? The Amazon SEO company. Did you know that [inaudible 00:02:59] for the term Alexa?
Eric Siu: Yeah.
Neil Patel: I searched this yesterday. They probably hate this, no? It's owned by the same company that created Alexa as well, the voice. Alexa, the product, is better at SEO. You agree, right? 'Cause the SEO product, 'cause they know SEO. But yeah, the voice device outranks it, 'cause that's what everyone's looking for. It just shows you the power of voice search. The other thing to keep in mind is mobile is huge. Google has mobile-first indexing, so it's mobile results, in which if you're using a mobile phone the index that you see is different than if you use a desktop computer.
I mean on a mobile phone you're not gonna keep scrolling down and down and go to the right one. You're only looking for one result ideally. This just shows that voice search is gonna be real important. How do you monetize this? I don't know yet and people are trying a lot of things, but I haven't seen revenue come in mainstream, in which people are like, "Alexa, book me a Uber." Yes, you can do that, but I just don't see a ton of people doing it yet. Nonetheless, you need to be there, because then once people figure out how to monetize at least you're there at the top or Alexa is using you or Google's voice version. I don't know what it's called, is using you. Then eventually you can figure out how to monetize one people test different things out. But for now you need to be there and trying to leverage search.
I can't emphasize this enough, because every time we do a blog post or every time we do a podcast about voice search, it barely gets any views. I'm not trying to hate. I'm just trying to protect you guys and make sure you guys are doing well in the long run, because that is the future whether you guys like it or not.
Eric Siu: All right. That's it for today. I don't think there's much more to add around that. Look into the future, embrace it. Don't hate on it.
Neil Patel: Whoa. One more thing.
Eric Siu: Yeah?
Neil Patel: We started doing our podcast on Alexa, right? You did that a while ago. You-
Eric Siu: Yeah. Alexa skill. We're on Alexa skill.
Neil Patel: On Alexa. Yeah, and we're getting more and more listens from that, right?
Eric Siu: We are and the people are saying it's the best marketing podcast or skill that they listen to and everything else is crap. You know what? We got a one star review, but it wasn't 'cause we're bad, it's 'cause it doesn't work that well on Alexa.
Neil Patel: Oh, that sucks.
Eric Siu: Yeah. Whoever that one star review is, please fix it and make it a five star. Thank you.
Neil Patel: Yeah, we'd really appreciate that.
Eric Siu: Yeah.
Neil Patel: Nonetheless, that just shows you it's popularity, because our traffic from it is growing each and every single month.
Eric Siu: Yeah, I should check back on that. We'll look at that later. But [inaudible 00:05:22].com/giveaway to check our marketing tools that will grow your business and we'll see you tomorrow.
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