How to Quickly Find the Most Popular Blogs in a Niche | Ep. #433

In Episode #433, Eric and Neil discuss how to quickly find the most popular blogs in a niche and list the top websites that will help you find them. Tune in to find out the most reliable and useful tool to date.

Time Stamped Show Notes:

  • [00:27] – Today’s topic: How to Quickly Find the Most Popular Blogs in a Niche
  • 00:35 – Buzzsumo shows the most shared content and links to content
  • 00:55 – SimilarWeb shows you which posts are similar to yours and the ones that get the most traffic
  • 01:03 – Ahrefs is great for looking at content as well and they will find things you can’t find with Buzzsumo
  • [01:35] – Google search is still one of the most useful ways to find popular blogs
  • 01:57 – Search through different communities like Reddit
  • 02:37 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • [02:57] – That’s it for today’s episode!

3 Key Points:

  1. Blogs that are constantly shared are the ones that are the most popular and credible in their respective niche.
  2. Good ol’ Google search still does the job for finding the most popular blogs.
  3. More people are engaged in different communities and/or forums, so they usually share what they follow.

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The post How to Quickly Find the Most Popular Blogs in a Niche | Ep. #433 appeared first on Marketing School Podcast.

Full Transcript of The Episode

Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School, with your instructors Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.

Neil Patel: And I'm Neil Patel.

Eric Siu: And today we're going to talk about how to quickly find the most popular blogs in a niche. I'll take this one first before Neil does. Buzz Sumo, if I want to type in content marketing, if I want to type in SEO for example and I want to look for the top blogs, Buzz Sumo does show the most shared content, it does show the most linked to content as well, it just makes it easy to search through. That's just one tool that you can use to get started.

Neil Patel: Similar Web, put in your URL and it will show you everyone else who's similar to you, and it will show you their traffic stats as well so you can see which competitors have more traffic than you.

Eric Siu: H-Refs is also great for looking up content too. They've been upgrading their entire tool set, so I do like looking at H-Refs sometimes and cross referencing it from Buzz Sumo, because sometimes they do find things that you don't see on Buzz Sumo. I will say that the quality of H-Refs that's showing up for the content, I guess the analysis of the overall space for each keyword that you're looking for, it's not as clean as Buzz Sumo. There is some dirt in there, when I say dirt, there is some spam that shows up, but I do like using these two tools.

Neil Patel: Yeah, and you can also just do a Google search. If your blog is on online marketing, just Google things like 'online marketing blogs', or 'top online marketing blogs', and a lot of people will have their different lists and you can see which ones have a lot of the same blogs in common, check them out, and it will give you ideas of what competitors you have.

Eric Siu: Another one is, I do like taking a look at, there's certain communities for everything, interior design for example, even marketing, there's, there's, and you tend to start to see the same blogs show up over and over and these are the ones that get up-voted the most, because it's very similar to Reddit. Actually, that's another example - you can go to Reddit too for certain topics. Like I'm really looking at cryptocurrency right now, so I'm looking at Ethereum, and I tend to start to see the same content, the same authors popping up over and over. That's when you realize, hey, this is an up-and-comer, and some of them are actually popular blogs already, so these are the ones that you want to follow, and sometimes they're not that available in lists that are out there.

Neil Patel: Yeah, I don't pretty much have any other strategy. I think if you just follow those, you'll do quite well.

Eric Siu: Great. That's it for today, but before we take off, we have a one year - not one year, sorry guys - 90 day free trial of Crazy Egg. I don't want Neil to kill me. That's worth $300 by the way, and this is available to every single person, so there's no reason for you not to get in on this unless you hate Crazy Egg. Just go to and we will see you tomorrow.

Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right here on Marketing School.

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